# Crowdsourced Car Designs VW Outsources to Find Next Iconic Automobile By Going Like Sixty | Published 2008-12-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/crowdsourced-icons-vw-takes-designs-from-anybody References: [74.125.93.104](http://74.125.93.104/translate_c?hl=en&u=http://www.cardesign.ru/contests/65/473/&usg=ALkJrhgAx7bJsH0EHE2jelMgnjKNqt7S4w) & [vw](http://www.vw.com/) [VW](https://www.trendhunter.com/trends/porsche-x-vw-renndienst-idbuzz-bus) recently had a contest to design the next iconic [Volkswagen](https://www.trendhunter.com/trends/volkswagen-tcross) car. The winners and other finalists have been announced at the Read More link below. There were three categories: professional designer, fan designer and an overall vote by readers in each category. The results are Farfegnugen! **Implications** - Crowdsourcing, or curating designs and ideas from a wider community, flourished during the recession as cash-strapped businesses and job-hungry creatives joined forces. In this campaign, Volkswagen used crowdsourcing to reward fans for creative automobile designs. Not only did Volkswagen's [car design competition](https://www.trendhunter.com/trends/wa-community) strengthen and make use of the brand's cult fan base, but it also highlighted the promising, limitless future of automotive concepts. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 77% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Crowdsourcing in Automotive Design:** Volkswagen's crowdsourced car design contest demonstrates the potential of involving a wider community in shaping the future of automotive concepts. - **Collaborative Creativity:** The use of crowdsourcing in the car design industry opens up opportunities for collaboration between car manufacturers and creative individuals to create innovative, fan-inspired designs. - **Rewarding Fan Engagement:** Volkswagen's rewards-based approach to crowdsourcing car designs showcases the power of engaging with fans and leveraging their creativity to develop iconic automobiles. ### Industries Being Reshaped - **Automotive Design:** Crowdsourcing in the automotive design industry can disrupt traditional design processes by involving a wider community in shaping the future of car concepts. - **Automotive Manufacturing:** The use of crowdsourced car designs presents an opportunity for automotive manufacturers to tap into the creativity of their fan base and produce unique, fan-inspired vehicles. - **Marketing and Branding:** Utilizing crowdsourcing in car design campaigns can strengthen brand loyalty and engagement by involving fans in the creative process and showcasing their contributions. ## Related on Trend Hunter - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md) - [Electric Microbus Charity Auctions](https://www.trendhunter.com/trends/id-buzz-virtual-auction.md) - [Anniversary Automotive Condiments](https://www.trendhunter.com/trends/vw-gewrz-ketchup-brand.md) - [Digital Nomad Concept Cars](https://www.trendhunter.com/trends/multipurpose-car.md) - [Sculptural Spatial City Cars](https://www.trendhunter.com/trends/volkswagen-numa-concept.md) - [Retro-Style Electric Vans](https://www.trendhunter.com/trends/porsche-x-vw-renndienst-idbuzz-bus.md) - [Future Urban Mobility Cars](https://www.trendhunter.com/trends/numa-concept.md) - [Automobile Design Communities](https://www.trendhunter.com/trends/wa-community.md) - [Eco-Friendly Vehicle Partnerships](https://www.trendhunter.com/trends/official-automotive-partner.md)