# Crowdsourced Couch Designs Floyd has Created a Couch Based on the Needs of Its Fans By Justin Lam | Published 2018-08-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/crowdsourced-couch References: [fastcompany](https://www.fastcompany.com/90220911/this-vc-backed-furniture-startup-crowdsourced-the-perfect-couch?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [floydhome](https://floydhome.com/) Sofas are generally quite difficult to design and sell but furniture startup Floyd tackled this issue by creating the perfect crowdsourced couch for its consumer base. Unveiled as “The World’s First Floyd Sofa,” this uniquely designed piece of furniture utilized [Instagram](https://www.trendhunter.com/trends/flat-out) as a survey platform, polling hundreds of followers on various parameters of the couch. The options given ranged from tactile preferences to personality-driven questions. These personal questions included age, household size, color preference, usage, and whether or not they have pets. All of these statistics and metrics were then brought to Floyd R&D who took all the user information for creating this crowdsourced couch. For example, polls exploring whether or not buyers ate on their couches or had pets lead to the couch featuring [stain-resistant upholstery](https://www.trendhunter.com/trends/denimupholstered-sofas). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Furniture Design:** Opportunity for furniture startups to involve consumers in the design process to create personalized and marketable products. - **Social Media Polling for Product Development:** Incorporating social media into market research can provide valuable insights for product development. - **Customized Furniture for Niche Markets:** Creating furniture tailored to specific demographics such as pet owners or families could have a competitive advantage in the market. ### Industries Being Reshaped - **Furniture Manufacturing:** Furniture companies can use crowdsourcing to create products that better meet the needs and wants of consumers. - **Social Media Marketing:** Social media can be utilized not only for advertising but also for conducting consumer research. - **Pet Accessories and Furniture:** Connecting with pet-owning consumers and designing furniture with their needs in mind could be a profitable niche market. ## Related on Trend Hunter - [Flexible Tech-Informed Furniture](https://www.trendhunter.com/trends/shift-sofa.md) - [Tech-Infused Living Room Sofas](https://www.trendhunter.com/trends/allure-sofa-range.md) - [Modular Eco-Sourced Cozy Couches](https://www.trendhunter.com/trends/the-transformer-couch.md) - [Envelope-Packaged Couch Designs](https://www.trendhunter.com/trends/couch-in-an-envelope.md) - [Family-Friendly Modular Couches](https://www.trendhunter.com/trends/rubik-v-cloud-modular-couch.md) - [Kid-Friendly Modular Sofas](https://www.trendhunter.com/trends/figgy-play-couch.md) - [Space-Saving Sleeper Sofas](https://www.trendhunter.com/trends/aria-fabric-sleeper-sofa.md) - [Voluptuous Modern Sofa Designs](https://www.trendhunter.com/trends/reimagined-everyday-sofa.md) - [Cozy Versatile Sofa Modules](https://www.trendhunter.com/trends/furniture-fjord.md)