# Crowdsourcing Airline Fees Ryanair Will Pay €1,000 for the Best New Fee By Going Like Sixty | Published 2009-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crowdsoucing-fees-ryanair-gives-giant-prize-for-next-big-fee References: [blackbookmag](http://www.blackbookmag.com/article/screw-your-fellow-passengers-contest-ryanair/6767#When:19:30:00Z) Ryanair--the airline that came up with the “[Pay to Pee](https://www.trendhunter.com/trends/seat-blocker)” concept--isn’t finished [cutting costs](https://www.trendhunter.com/trends/frontier-airlines) and creating fees, but they may have run out of ideas. Ryanair is now offering €1,000 to anyone who can submit the next best idea for a [new fee](https://www.trendhunter.com/trends/spirit-airlines-bans) to sock passengers with. Ryanair obviously believes that all publicity is good publicity--and it’s working. I’m thinking a “Pay Per Garment” would work nicely. Certainly I would pay full fee to be fully-clothed, but hopefully the sweet young things would save as much as possible by wearing as little as possible. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 5% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Crowdsourcing Fees:** Opportunity for companies to engage customers in creating innovative fee structures. - **Cost-cutting Strategies:** Companies can explore unconventional ways to reduce expenses and create new revenue streams through fees. - **Publicity Stunts for Brand Awareness:** Creative promotional strategies can generate buzz and attract attention to a company's offerings. ### Who This Affects Most - **Airlines:** Airlines can seek input from customers to develop unique fee models and improve their profitability. - **Hospitality:** Hotels and resorts can leverage crowdsourcing to identify new revenue-generating opportunities and enhance guest experiences. - **Entertainment:** Companies in the entertainment industry can explore innovative fee structures to differentiate themselves and create excitement among consumers. ## Related on Trend Hunter - [Revamped Airline Pricing](https://www.trendhunter.com/trends/fiji-airlines.md) - [Brand-Reimbursed Bag Fees](https://www.trendhunter.com/trends/hidden-valley-checked-bag-fees.md) - [Spacious Airline Seating Selections](https://www.trendhunter.com/trends/neighbor-free.md) - [Airplane Apology Agreements](https://www.trendhunter.com/trends/airplane-apology-agreement.md) - [Cheeky Sandwich Seat Campaigns](https://www.trendhunter.com/trends/middle-seat.md) - [Experiential Prize Flight Raffles](https://www.trendhunter.com/trends/middle-seat-lottery.md) - [Airline Clothing Rentals](https://www.trendhunter.com/trends/japan-airlines-1.md) - [Enhanced Traveler Experiences](https://www.trendhunter.com/trends/more-fly-giveaway.md) - [Low-Cost International Airlines](https://www.trendhunter.com/trends/play-airlines.md)