# Crowdsourced Bar Reconnaissance Scope Out Local Clubs Before You Arrive with Crowdmug By Omar Yusuf | Published 2011-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crowdmug References: [gizmodo](http://gizmodo.com/5830179/crowdmug-lets-you-pay-strangers-to-be-your-social-spies) & [itunes.apple](http://itunes.apple.com/us/app/crowdmug/id450554197?mt=8) Let's say it's a Friday night and you want to head to a bar, but you're worried that you may arrive in an empty room after a 30-minute drive; Crowdmug closes that information gap once and for all. The premise of the Crowdmug app is relatively simple. You offer a sum of cash and a deadline; in exchange, barhoppers who have already arrived at the [designated drinking hole](https://www.trendhunter.com/trends/barsys-speakeasy) will provide [real-time video or photo footage](https://www.trendhunter.com/trends/momentshub). That way, you can immediately make a decision on whether the venue is worth patronizing while the other guy enjoys a mixed drink on your dime -- everyone wins! By employing a [cash incentive](https://www.trendhunter.com/trends/group-drinking-games), the 'crowd' is more likely to cooperate and more users will eventually gravitate to the service. Ultimately, Crowdmug offers a straightforward solution to an age-old question: Where do we go tonight? ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 8% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Crowdsourced Bar Reconnaissance:** Using crowdsourcing to provide real-time footage of bars to help patrons decide where to spend their evenings. - **Cash Incentivized Crowdsourcing:** Offering cash incentives to crowdsourcing participants to make them more cooperative. - **Real-time Footage Sharing:** Crowdmug offers a means for obtaining and sharing real-time footage of locations. ### Who This Affects Most - **Hospitality Industry:** The hospitality industry can use this model to attract customers to its bars and clubs. - **Crowdsourcing Industry:** Crowdmug demonstrates the potential for cash incentivized crowdsourcing across a variety of industries. - **Social Networking Industry:** Crowdmug could expand into social networking, allowing users to share footage with friends and followers. ## Related on Trend Hunter - [Real-Time Nightlife Finders](https://www.trendhunter.com/trends/nightlife-finders.md) - [Real-Time Night Life Maps](https://www.trendhunter.com/trends/nightlife-in-sydney.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [City Exploration Apps](https://www.trendhunter.com/trends/social-exploration-app.md) - [Pocket Concierge Apps](https://www.trendhunter.com/trends/pocket-concierge.md) - [Innovative Activity-Finding Apps](https://www.trendhunter.com/trends/we-outside.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Bartender Collaboration Apps](https://www.trendhunter.com/trends/drinktank.md) - [Social Restaurant Review Platforms](https://www.trendhunter.com/trends/crubster.md)