# Crowd Gaming 'NewsBreaker Live' Gives You Something To Do Before Movies Starts By Going Like Sixty | Published 2007-06-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/crowd-gaming-what-to-do-before-the-movie-starts References: [adage](http://adage.com/mediaworks/article.php?article_id=118869) MSNBC.com has come up with NewsBreaker Live, a new way to entertain yourself before the movie begins. They have developed [motion sensors](https://www.trendhunter.com/trends/brainblink-brainblink) that are placed throughout the theater that can tell which way the crowd is moving. What’s the fun in that? The crowd controls a ball and paddle like the [ancient video game](https://www.trendhunter.com/trends/dave-busters1) “Breakout.” The goal is to break the wall of news on the screen provided by MSNBC.com. **Implications** - Consumers in modern society are constantly looking for [simple ways to entertain themselves](https://www.trendhunter.com/trends/boring-button). Products that feature a humorous aspect are attractive to those who don't have the time to enjoy certain things. Companies trying to increase their appeal could focus on this. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 43% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Entertainment Gaming:** Incorporate motion sensors to create immersive and interactive gaming experiences for consumers. - **Crowd-controlled Technology:** Develop technologies that allow crowds to collectively control various forms of entertainment, including movies, concerts, and events. - **Interactive Advertising:** Create interactive advertisements that engage audiences in unique and memorable ways, such as crowd-controlled games. ### Who This Affects Most - **Entertainment:** Movie theaters, theme parks, and other forms of entertainment can enhance customer experiences through crowd-controlled games and other interactive technologies. - **Advertising:** Marketing firms and advertising agencies can leverage crowd-controlled gaming and other interactive technologies to create engaging and memorable brand experiences for customers. - **Technology:** Tech companies can develop and market motion sensors and other technologies that enable crowd-controlled gaming and other interactive experiences at various events and venues. ## Related on Trend Hunter - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Gamified Office Worker Exercises](https://www.trendhunter.com/trends/crouch-beat.md) - [Active Entertainment Systems](https://www.trendhunter.com/trends/nex-playground.md) - [Face-to-Face Game Consoles](https://www.trendhunter.com/trends/board.md) - [Creative Hollywood-Themed Games](https://www.trendhunter.com/trends/hollywoodthemed-games.md) - [Focus-Enhancing Gaming Devices](https://www.trendhunter.com/trends/brainblink.md) - [First-Person Television-Inspired Games](https://www.trendhunter.com/trends/not-for-broadcast.md) - [Interactive Party Games](https://www.trendhunter.com/trends/scano-games.md) - [Guided Challenge Party Games](https://www.trendhunter.com/trends/human-controller.md)