# Premium Direct-to-Consumer Knives The Crowd Cookware 'Wigbold' Chef's Knife is Low-Cost By Michael Hemsworth | Published 2019-06-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/crowd-cookware-wigbold References: [geeky-gadgets](https://www.geeky-gadgets.com/crowd-cookware-wigbold-knife-20-06-2019/) & [kickstarter](https://www.kickstarter.com/projects/crowdcookware/the-wigbold-chefs-knife-lifetime-sharp) The Crowd Cookware 'Wigbold' chef's knife is a premium piece of kitchen equipment for at-home cooks who are looking to elevate their capabilities without having to invest in an expensive option from a retail store. Available via [Kickstarter](https://www.trendhunter.com/trends/deluxe-oishii-knife), the direct-to-consumer knife has a low-cost profile and promises lifetime sharpness to ensure it's ready to withstand years of use without getting dull. The knife is crafted from ultra-strong German stainless steel and is even trusted by star chefs from [Michelin](https://www.trendhunter.com/trends/contemporary-mediterranean-restaurant)-rated restaurants. The Crowd Cookware 'Wigbold' chef's knife is one of a growing number of [direct-to-consumer kitchenware products](https://www.trendhunter.com/trends/kitchen-ecommerce-platform) as shoppers seek out high-quality items without the associated cost. The knife is reported to have a 23% broader blade thickness and an 18% bigger blade size when compared to alternatives on the market. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Kitchenware:** The rising trend of direct-to-consumer kitchenware offers opportunities for disruptive innovation in the traditional retail model. - **Low-cost Premium Kitchen Equipment:** The demand for low-cost premium kitchen equipment presents an opportunity for disruptive innovation in the high-end kitchenware industry. - **Lifetime Sharpness Promise:** The growing consumer desire for kitchen tools with lifetime sharpness creates opportunities for disruptive innovation in knife manufacturing and sharpening technologies. ### Where This Applies - **Kitchenware Retail:** The direct-to-consumer kitchenware trend poses challenges to the traditional kitchenware retail industry, calling for disruptive innovation in distribution and pricing models. - **High-end Kitchenware:** The demand for low-cost premium kitchen equipment disrupts the high-end kitchenware industry and presents opportunities for innovative business models and product offerings. - **Knife Manufacturing:** The customer demand for lifetime sharpness in kitchen knives creates opportunities for disruptive innovation in knife manufacturing techniques and materials. ## Related on Trend Hunter - [Gourmet Japanese Knives](https://www.trendhunter.com/trends/kiru-knife.md) - [Exclusive Chef Knives](https://www.trendhunter.com/trends/limited-edition-chef-knife.md) - [Versatile Ergonomic Knives](https://www.trendhunter.com/trends/cutluxe-knife-collection.md) - [Ultra-Luxe Damasteel Kitchen Knives](https://www.trendhunter.com/trends/collectors-edition-kitchen-knives.md) - [Affordable Professional Grade Knives](https://www.trendhunter.com/trends/cutluxe.md) - [Flavor Maintenance Kitchen Knives](https://www.trendhunter.com/trends/deluxe-oishii-knife.md) - [Precision Damascus Chef Knives](https://www.trendhunter.com/trends/reo-damascus-steel-chef-knife.md) - [Artisan-Made Chef Knives](https://www.trendhunter.com/trends/artisan-series1.md) - [Artisan BBQ Knife Sets](https://www.trendhunter.com/trends/bbq-knife-set.md)