# Animal-Themed Collaborative Streetwear Staple Joins New Balance on the Crow & Pigeon Collection By Amy Duong | Published 2020-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crow-pigeon References: [hypebeast](https://hypebeast.com/2020/11/atmos-staple-new-balance-x-racer-crow-pigeon-sneaker-collaboration-msxrctam) & [atmos-tokyo](https://www.atmos-tokyo.com/) atmos taps both [Staple](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple) and [New Balance](https://www.trendhunter.com/trends/bdhn) to work in collaboration to drop the Crow & Pigeon collection for the season. The spotlight of the capsule is the X-Racer sneaker that is accompanied by a selection of apparel that is detailed with co-branding accents that reference all of the contributing brands. The X-Racer sneaker model is detailed with monochromatic hues and a vibrant bright pink logo on the side that reads "N" as a nod to New Balance. This follows through in a gradient manner down to the panel that rests by the heel. The back of the shoe has an embroidered Staple Pigeon in gray or in an all-black look that looks similar to crows as a nod to atmos. Image Credit: atmos ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 34% | Activity: 6% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Animal-themed Streetwear:** The rise of animal-themed streetwear presents opportunities for brands to collaborate and create unique collections that appeal to fashion-conscious consumers. - **Collaborative Fashion Collections:** The trend of collaborative fashion collections allows brands to leverage each other's strengths and fan bases to create innovative, limited-edition products. - **Co-branding Accents:** The use of co-branding accents in apparel and footwear creates opportunities for brands to reach new audiences and foster brand loyalty through unique design elements. ### Who This Affects Most - **Streetwear:** The streetwear industry can capitalize on the animal-themed trend by partnering with other brands to create exclusive collections that cater to the growing demand for unique and stylish streetwear. - **Fashion:** Fashion brands can explore collaborative collections with other industry players to tap into new consumer segments, generate buzz, and drive sales through limited-edition products. - **Apparel and Footwear:** Apparel and footwear companies can seize the opportunity of co-branding accents to differentiate their products, create brand recognition, and enhance the overall consumer experience. ## Related on Trend Hunter - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md) - [Collaboration Streetwear Trail Runners](https://www.trendhunter.com/trends/staple-x-brooks-ghost-trail.md) - [Bandana-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/bdhn.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Collaborative Running Sneakers](https://www.trendhunter.com/trends/hornet-tusk.md) - [Futuristic Street Sneakers](https://www.trendhunter.com/trends/mostro-cage.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md) - [Naturally Dyed Collaborative Shoes](https://www.trendhunter.com/trends/peregrine-15.md)