# Food-Mimicking Packaging This Crouton Packaging Design Exudes Freshness By Rebecca Byers | Published 2015-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crouton-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/04/grenki.html) & [uralbranding](http://uralbranding.com/) This crouton packaging design does a great job of communicating the freshness of the product. By mimicking the form of a loaf of bread, the packaging will inspire an association between the brand's croutons and a fresh loaf of bread. Made of paper, the unique crouton packaging also emphasizes the natural ingredients used in making the product. The packaging is also [resealable](https://www.trendhunter.com/trends/paperseal-shape) and is crammed full of details regarding the sustainable product methods and all-natural ingredients. The final product looks great on print ads that are against a kraft paper background. Created by the Ural Branding Company, this design is just one example of packaging that mimics the appearance of the actual product, which in turn plays up its most marketable features. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Food-mimicking Packaging:** Packaging designs that mimic the appearance of food products to enhance freshness and appeal. - **Emphasizing Natural Ingredients:** Packaging designs that highlight the use of natural ingredients and sustainable product methods. - **Resealable Packaging:** Packaging designs that offer convenience and resealability for extended product freshness. ### Who This Affects Most - **Food Packaging:** Opportunity for food packaging companies to innovate by creating designs that mimic the appearance of food products for enhanced consumer appeal. - **Natural Food Products:** Disruptive innovation opportunity for natural food product manufacturers to emphasize their use of natural ingredients through visually appealing packaging designs. - **Sustainable Packaging Solutions:** Opportunity for packaging companies to develop eco-friendly, resealable packaging options that align with consumer demand for sustainability and convenience. ## Related on Trend Hunter - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md) - [Refreshed Snack Packaging](https://www.trendhunter.com/trends/marys-gone-cracker.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)