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# Summertime Italian Food Products
Crosta & Mollica Introduced Two New Grocery Items

By Michael Hemsworth | Published 2024-05-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crosta-mollica1
References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/52887/crosta-mollica-expands-range-of-italian-frozen-desserts-and-pizzas/) & [crostamollica](https://www.crostamollica.com/)

![Summertime Italian Food Products](https://cdn.trendhunterstatic.com/thumbs/534/crosta-mollica1.jpeg)

[Crosta & Mollica](https://www.trendhunter.com/trends/crosta-mollica-gelato) has introduced two new products for the summer to provide UK consumers with an easy way to elevate any meal with a touch of authentic Italian fare. The products include the Roast Garlic & Mozzarella Pizza Bread and the Mascarpone Stracciatella Gelato, which are both arriving at Ocado and draw inspiration from restaurant menu items. The Roast Garlic & Mozzarella Pizza is price at £2.95 for a 229-gram serving, while the Mascarpone Stracciatella Gelato is priced at £5.75 for a 450ml tub to prioritize affordability for restaurant-quality cuisine.

The new Crosta & Mollica products are both made in Italy like the brands other SKUs and respond to demand for at-home, restaurant-inspired food options as consumers seek to cut costs and keep quality.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 32% | Activity: 33% | Freshness: 24%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Authentic Restaurant-inspired Grocery Items:** The introduction of Crosta & Mollica's Italian products showcases a trend towards bringing authentic, restaurant-quality food into the home.
- **Value-driven Gourmet Grocery Products:** Consumers are increasingly seeking high-quality yet affordable gourmet items, as seen with the competitively priced Mascarpone Stracciatella Gelato and Pizza Bread.
- **Conveniently Elevated Meal Solutions:** Products like the Roast Garlic & Mozzarella Pizza Bread highlight the trend of convenience without compromising on the rich, gourmet taste.

### Industries Being Reshaped

- **Gourmet Grocery:** The gourmet grocery industry can capitalize on the growing demand for premium, restaurant-inspired food products available for at-home consumption.
- **Affordable Luxury Foods:** With products like Crosta & Mollica's new offerings, there's a burgeoning market for luxury foods that maintain a balance between high quality and affordability.
- **Frozen and Refrigerated Desserts:** Innovations in the frozen dessert sector are evident with Mascarpone Stracciatella Gelato, catering to sophisticated consumer tastes even in everyday grocery items.

## Related on Trend Hunter

- [Frozen Italian Dining Products](https://www.trendhunter.com/trends/crosta-mollica-products.md)
- [Authentic Italian Gelato Products](https://www.trendhunter.com/trends/crosta-mollica-gelato.md)
- [Frozen Italian Dessert Products](https://www.trendhunter.com/trends/frozen-dessert-range.md)
- [Traditional Italian Biscotti Snacks](https://www.trendhunter.com/trends/crosta-mollica-bakery-range.md)
- [Restaurant-Quality Prepackaged Pizzas](https://www.trendhunter.com/trends/crosta-mollica-pizzas.md)
- [Italian Sourdough Pizza Products](https://www.trendhunter.com/trends/sourdough-pizza-range.md)
- [Sourdough Pizza Range Expansions](https://www.trendhunter.com/trends/crosta-mollica-is-expanding.md)
- [Authentic Italian Snack Ranges](https://www.trendhunter.com/trends/crosta-mollica-aperitivo-snacks-range.md)
- [Italian Oven-Ready Appetizers](https://www.trendhunter.com/trends/crosta-mollica-aperitivo-snacks.md)
