# QSR Cross-Stitch Patterns KFC is Selling Limited-Edition Craft Patterns on Etsy By Laura McQuarrie | Published 2019-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crossstitch-pattern References: [fabnews.live](https://fabnews.live/iris-and-kfc-launch-cross-stitch-chicken-and-its-finger-stitchin-good/) & [etsy](https://www.etsy.com/uk/shop/HandmadeByKFC) [KFC](https://www.trendhunter.com/trends/kfc-x-boxlunch) has created its fair share of [marketing campaigns and unconventional products](https://www.trendhunter.com/trends/believe-campaign) and for its latest stunt, it created an [Etsy](https://www.trendhunter.com/trends/etsy-and-kacey-musgraves) account that is selling a limited-edition run of cross-stitch patterns. As odd as this may seem for the fried chicken chain, the unique campaign is all about celebrating handmade goods, including crafts and its own hand-breaded chicken alike. The quirky cross-stitch patterns incorporate mascots, chicken motifs and sayings such as "When I Die, I Want to Be Hand Breaded and Fried." All proceeds from these KFC cross-stitch patterns will go towards supporting The KFC Foundation. Those who buy one of the patterns and complete a cross-stitch craft have the chance to receive a free family meal by sharing their finished creation online along with the #KFCHandmade hashtag. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Craft Revival:** Leverage the resurgence of crafting and handmade goods to create unique marketing campaigns and products that resonate with consumers. - **Brand Collaboration:** Partner with unexpected brands to create limited-edition collaborations that generate buzz and attract new customers. - **Social Media Incentives:** Encourage user-generated content and social media sharing by offering rewards or incentives for customers who engage with your brand online. ### Who This Affects Most - **QSR (quick Service Restaurants):** Embrace creative and unconventional marketing strategies to stand out in the highly competitive QSR industry. - **Craft and DIY:** Tap into the growing popularity of crafts and DIY projects by creating products and experiences that cater to this market. - **E-commerce and Online Marketplaces:** Capitalize on the digital realm by selling unique products and collaborating with brands through popular e-commerce platforms like Etsy. ## Related on Trend Hunter - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [QSR-Backed Holiday Promotions](https://www.trendhunter.com/trends/kfc-2k.md) - [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md) - [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md) - [Fried Chicken Fan Plushies](https://www.trendhunter.com/trends/buildabear-and-kfc.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [Oversized Chicken Sandwich Pillows](https://www.trendhunter.com/trends/chicken-sandwich-snuggler.md) - [QSR Chicken-Themed Drinkware](https://www.trendhunter.com/trends/kfc-x-corkcicle.md) - [Knitted Chicken Bucket Covers](https://www.trendhunter.com/trends/bucket-hugger.md)