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# Futuristic All-Terrain Crossover Vehicles
Aston Marton's Lagonda is the Epitome of Auto Luxury

By Kalin Ned | Published 2019-03-06 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/crossover-vehicles
References: [hypebeast](https://hypebeast.com/2019/3/lagonda-all-terrain-concept-crossover-info) & [instagram](https://www.instagram.com/astonmartinlagonda/?utm_source=ig_embed)

Lagonda is an [Aston Martin](https://www.trendhunter.com/trends/aston-martin-valiant)-branded extension that focuses on the niche ultra-luxury market and the latest release from the spin-off is a [fully electric, all-terrain crossover vehicle](https://www.trendhunter.com/trends/lucid-gravity-x-concept).

The silhouette of the car answers to [futuristic sensibilities](https://www.trendhunter.com/trends/jaguar-type-00). Set to debut at the Geneva Motor Show, the auto is said to "combine the best of form and function." The exterior of the car boasts a deep green coloring, while the interior is optimized for maximum comfort during normal and autonomous driving. The chairs inside the crossover vehicle can be rearranged to "create a room-like environment." Features like speakers and air conditioning vents are swiftly hidden, creating a minimal and elegant aesthetic.

The Lagonda all-terrain crossover vehicle is expected to enter its production stages around 2022.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 83% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Ultra-luxury Electric Vehicles:** Disruptive innovation opportunities include creating ultra-luxury electric vehicles that combine futuristic design and maximum comfort.
- **Futuristic Sensibilities in Automotive Design:** Opportunities for disruptive innovation lie in developing vehicles that embody futuristic design elements and optimize form and function.
- **Minimal and Elegant Aesthetic in Car Interiors:** Innovative opportunities can be found in designing car interiors with a minimal and elegant aesthetic that seamlessly hides features like speakers and air conditioning vents.

### Sectors Adopting This

- **Automotive Manufacturing:** Disruptive innovation can be pursued by automotive manufacturers in the production of ultra-luxury electric vehicles with futuristic design elements.
- **Luxury Goods:** Opportunities for disruptive innovation exist in the luxury goods industry by creating products that combine ultra-luxury features and futuristic design.
- **Interior Design:** Innovative opportunities in interior design can be explored by incorporating minimal and elegant aesthetics in car interiors.

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