# Menacingly Modified Trucks This Crossover Truck Was Devised By Hyundai and Rockstar By Rahul Kalvapalle | Published 2016-10-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/crossover-truck References: [newatlas](http://newatlas.com/2016-hyundai-rockstar-santa-fe/45792/) & [hyundainews](http://www.hyundainews.com/us/en/media/pressreleases/46188/hyundai-teams-with-rockstar-performance-garage-to-create-nitrous-based-rockstar-santa-fe-concept-off1) The RPG [Hyundai](https://www.trendhunter.com/trends/hyundai-tucson-beast) [Santa Fe](https://www.trendhunter.com/trends/hyundai-santa-fe) is an extraordinarily rugged and intimidating crossover truck that is the result of a collaboration between Hyundai and [Rockstar](https://www.trendhunter.com/trends/papadakis-racing) Performance Garage, a department of energy drink company Rockstar that focuses on off-road and muscle vehicle projects. This particular vehicle is equipped with a powerful 3.3-liter V6 engine that works in conjunction with an ultra high-performance cooling and cold air intake setup. The vehicle uses a high-tech transmission system to transmit power to all four wheels. However, the most eye-catching feature of this crossover truck is its extraordinary height, which gives it a frightening presence. This is a vehicle that is perfectly suited for rugged off-road use and is designed to both perform and intimidate. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 84% | Activity: 45% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Rugged Off-road Vehicles:** The trend of modifying trucks and crossover vehicles to be more rugged and capable for off-road use. - **Collaborative Marketing Partnerships:** The trend of brands partnering with non-competing companies to create unique and attention-grabbing products. - **High-performance Automotive Technology:** The trend of incorporating advanced technology and performance features into vehicles to enhance their capabilities. ### Industries Being Reshaped - **Automotive:** There are numerous opportunities for automotive companies to create and market modified trucks and crossover vehicles. - **Energy Drinks:** Energy drink companies can explore collaborations with automotive brands to create unique vehicle projects that generate buzz. - **Automotive Aftermarket:** The automotive aftermarket industry can benefit from the demand for aftermarket parts and accessories for rugged off-road vehicles. ## Related on Trend Hunter - [Adventurer-Approved SUV Concepts](https://www.trendhunter.com/trends/hyundai-tucson-beast.md) - [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md) - [Angular Otherworldly Off-Road SUVs](https://www.trendhunter.com/trends/hyundai-crater-concept.md) - [Trailblazing American Hypertrucks](https://www.trendhunter.com/trends/hypertruck.md) - [Luxe Weekend Warrior SUVs](https://www.trendhunter.com/trends/hyundai-santa-fe.md) - [Customized Six-Wheeled Pickup Trucks](https://www.trendhunter.com/trends/hennessey-velociraptor-6x6.md) - [Mini Off-Road Electric Trucks](https://www.trendhunter.com/trends/mini-pickup-truck.md) - [Expertly Tuned SUV Models](https://www.trendhunter.com/trends/hennessey-ford-bronco-velociraptor.md) - [Utilitarian Electric Four-Wheel Vehicles](https://www.trendhunter.com/trends/utv.md)