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# Accessible Digital Healthcare Tools
Crossover Health Launches New Online Wellness App 'Be Well'

By Niko Pajkovic | Published 2021-09-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crossover-health
References: [mobihealthnews](https://www.mobihealthnews.com/news/primary-care-provider-crossover-health-launches-online-wellness-platform) & [crossoverhealth](https://crossoverhealth.com/)

Los Angeles-based [hybrid healthcare provider](https://www.trendhunter.com/trends/evidentree-app) Crossover Health has announced the launch of 'Be Well,' a new [online health and wellbeing app](https://www.trendhunter.com/trends/dash-wellness) designed to help patients become more engaged with their day-to-day health management.

The new health and wellbeing-focused tool will offer users a unique community experience, providing them access to a wide range of health-related content and programs. These will include free fitness classes, access to healthy recipes, and informational resources covering a variety of health topics including guides on how to [manage chronic disease](https://www.trendhunter.com/trends/human-health).

To start, 'Be Well' will cover six core clinical areas, but will later be expanded to include more than 30 others. “From day one, our goal has been to create a place where people embrace the idea of living their healthiest life possible, no matter their current health status," said Dr. Scott Shreeve, the founder and CEO of Crossover Health. No doubt, 'Be Well' presents a useful tool for achieving this goal.

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 61% | Activity: 75% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Online Health Tools:** As more healthcare providers invest in their digital infrastructure, there is a significant opportunity for the development of online health tools to help patients manage their health.
- **Community-focused Healthcare:** Tools like 'Be Well' highlight the opportunity for healthcare providers to build robust health communities that go beyond traditional healthcare services.
- **Comprehensive Health Management:** As more healthcare tools become available, there is an opportunity to offer more comprehensive health management services that cover a wide range of areas from physical health to mental health and beyond.

### Where This Applies

- **Healthcare Providers:** Healthcare providers can leverage digital tools like 'Be Well' to enhance patient care and management, and to build stronger health communities around their services.
- **Technology Companies:** As more healthcare services go online, technology companies can play a significant role in developing online health tools, providing innovative ways for users to engage with their health.
- **Wellness Providers:** Providers that focus on health and wellness can make use of digital platforms to deliver more comprehensive health services, offering solutions that go beyond traditional healthcare service offerings.

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