# Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback

By Michael Hemsworth | Published 2025-12-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crosse-blackwell
References: [grocerygazette](https://www.grocerygazette.co.uk/2025/12/24/crosse-blackwell-unveils-three-new-flavours/) & [crosseandblackwell](https://crosseandblackwell.co.uk/)

![Experimental Soup Varieties](https://cdn.trendhunterstatic.com/thumbs/594/crosse-blackwell.jpeg)

Consumers in the UK are more willing to experiment with their food choices as denoted by research conducted by food brand Crosse & Blackwell to gauge interest in new soup flavors.

The brand asked consumers how they felt about three potential flavors for soup including Flaming Hot Tomato Soup, Cornflake Crunch Broc & Stilton and Chocolate Mixed Bean Chilli. The flavors respond to data revealing that more than half of survey respondents (53%) were willing to experiment through lunches, while 39% would be willing to try an unconventional topping if it were communicated through an advertisement.

Crosse & Blackwell Soup Development Chef Ben Jones spoke on the soup research saying, "Cornflakes on broccoli & Stilton might sound playful, but there’s real flavour science behind it—the toasty crunch cuts through the creaminess, and that hint of sweetness softens Stilton’s bold edge. This trend shows that Brits aren’t just experimenting for the fun of it, they’re leaning into combinations that genuinely work. So if you’re curious, trust your taste buds and give these twists a try. They’re unexpected, yes, but each one brings balance, warmth and a little bit of festive comfort to the table.”