# Protein-Packed Fiber-Rich Soups These Crosse & Blackwell Soups Come in Two Options By Michael Hemsworth | Published 2026-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crosse-blackwell-soups References: [foodbev](https://www.foodbev.com/news/crosse-blackwell-targets-protein-and-fibre-trends-with-new-soup-launches)  These new Crosse & Blackwell soups have been developed by the brand with the increased consumer interest in protein and fiber at their core. The soups come in two options including Tomato, Lentil & Chilli and Tomato & Mixed Bean, which each come in 400-gram cans with no artificial flavors, colors or preservatives to speak of. Arriving in the UK, the soups are competitively priced at £1.25 but are on promotion at Sainsbury's for £1 to encourage shoppers to try them out on their next visit. The new Crosse & Blackwell soups leverage the power of beans and lentils for their protein as a way to acknowledge consumer proteinmaxxing and fibermaxxing trends that are reaching new highs in popularity. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 38% | Activity: 40% | Freshness: 92% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Proteinmaxxing Pantry Staples:** Affordable shelf-stable meals are being reformulated around everyday protein sources, creating room for mass-market nutrition products that feel functional without premium pricing. - **Fiber-forward Comfort Food:** Classic canned soups and simple prepared foods are gaining relevance as brands use beans, lentils, and vegetables to align indulgent familiarity with digestive wellness cues. - **Clean-label Value Meals:** No-artificial-ingredient positioning at low price points signals a broader opening for accessible health products that compete on both transparency and affordability. ### Who This Affects Most - **Packaged Food:** Legacy grocery brands are modernizing familiar formats with nutrient-led claims, expanding the potential for functional upgrades across soups, sauces, and ready meals. - **Grocery Retail:** Promotional pricing on better-for-you staples gives retailers a way to accelerate trial, making supermarket shelves a testing ground for mainstream wellness adoption. - **Plant-based Foods:** Beans and lentils are increasingly serving as practical protein platforms, reinforcing opportunities for plant-based products that emphasize nutrition rather than meat replacement. ## Related on Trend Hunter - [Canned Protein Soups](https://www.trendhunter.com/trends/campbells-protein-soups.md) - [Protein-Packed Instant Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-protein.md) - [Culturally Inspired Canned Soups](https://www.trendhunter.com/trends/pacific-foods-1.md) - [Two-Ingredient Unflavored Broths](https://www.trendhunter.com/trends/becks-broth.md) - [Free-From Instant Soup Products](https://www.trendhunter.com/trends/soul-kitchen-plus-range.md) - [Sprouted Power Bowls](https://www.trendhunter.com/trends/sprouted-power-bowls.md) - [Protein-Fiber Jams](https://www.trendhunter.com/trends/jam-packd.md) - [Gluten-Free Soup Collaborations](https://www.trendhunter.com/trends/chickpea-soup.md) - [Experimental Soup Varieties](https://www.trendhunter.com/trends/crosse-blackwell.md)