# Sneaker Brand Loyalty Programs Foot Locker Announced the Launch of a Cross-Brand Loyalty Program By Grace Mahas | Published 2020-01-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/crossbrand-loyalty-program References: [retaildive](https://www.retaildive.com/news/foot-locker-to-launch-cross-brand-loyalty-program/571135/) & [footlocker](https://www.footlocker.com/flx-program.html) Iconic sports apparel retailer, Foot Locker, recently announced the launch of a [cross-brand loyalty program](https://www.trendhunter.com/trends/sports-cantina), coined FLX. The new loyalty reward program will operate across all Foot Locker brands, including Foot Locker, Lady Foot Locker, [Kids Foot Locker](https://www.trendhunter.com/trends/kids-pack), Footaction, Eastbay and [Champs Sports](https://www.trendhunter.com/trends/champs-sports-homefield). The new FLX program will debut in February and includes three tiers: X1, X2, and X3 that are determined by the amount the customer spends. The first tier, X1 is available to all shoppers whereas tier X2 is reserved for those that spend between $300 and $499 per year, and those who spend $500 or more annually will reach tier X3. All FLX members do benefit from free shopping, early emails on new sneakers, and earn XP points. Loyalty programs are a great way for brands to retain consumers and develop the relationship as well as track their shopping habits -- therefore, it's no surprise Foot Locker has opted to maximize its own program. Image Credit: Foot Locker ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Cross-brand Loyalty Programs:** Opportunity to disrupt the loyalty program landscape by offering a unified rewards system across multiple brands. - **Tiered Loyalty Programs:** Potential to disrupt traditional loyalty programs by introducing multiple tiers based on customer spending, creating incentives for higher spending and increased loyalty. - **Personalized Rewards:** Disruptive potential in offering tailored rewards and perks based on individual shopping habits to enhance customer experiences and loyalty. ### Industries Being Reshaped - **Retail:** Opportunity for retailers to enhance customer loyalty and engagement through the implementation of cross-brand loyalty programs. - **Apparel:** Disruption potential within the apparel industry by offering tiered loyalty programs to incentivize higher customer spending and brand loyalty. - **E-commerce:** Opportunity to disrupt the e-commerce sector by implementing personalized rewards in loyalty programs, creating a more personalized and engaging shopping experience. ## Related on Trend Hunter - [Runner Loyalty Perks](https://www.trendhunter.com/trends/loyalty-perks.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Customer Loyalty Partnerships](https://www.trendhunter.com/trends/tokenproof-and-adidas.md) - [Sports Fan-Focused Loyalty Currencies](https://www.trendhunter.com/trends/loyalty-currency.md) - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/fnatic-pioneer.md) - [Web3-Driven Loyalty Programs](https://www.trendhunter.com/trends/hugo-boss-1.md)