# Reusable Shoe Packaging The Cross Shoe Packaging is Designed to Hold Beer and Fries By Rahul Kalvapalle | Published 2015-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cross-shoe References: [theradavist](http://theradavist.com/2014/08/rapha-giro-launch-cross-shoes/) & [theradavist](http://theradavist.com/2014/08/rapha-giro-launch-cross-shoes/) The Cross Shoe is a cyclocross-specific shoe launched through a collaboration between Giro and Ralpha. This shoe is developed for the rigors of racing and features a clean and classy aesthetic. However, what really stands out about this shoe is actually the packaging it comes in. The shoes are packaged in a specially formed shell envisioned by ECO Products. This container is shaped like a styrofoam lunch box -- and that's because it's actually designed to be able to hold food and beverages once you're done using it to store your shoes. To be specific, these containers are targeted towards beer and frites, staple eating for any real cyclocross fan. The packaging also includes an oversized wet bag for pre-race storage. Built for a stand-out appearance, convenience and sustainability, the Cross Shoe packaging has it all. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 81% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging:** The Cross Shoe's reusable packaging demonstrates the trend towards sustainable packaging solutions. - **Dual-purpose Packaging:** The Cross Shoe's packaging designed to hold food and beverages after its initial use shows the trend towards dual-purpose packaging. - **Convenient Storage Solutions:** The inclusion of an oversized wet bag in the Cross Shoe packaging highlights the trend towards convenient storage options for sports equipment. ### Sectors Adopting This - **Footwear:** The Cross Shoe's innovative reusable packaging presents an opportunity for the footwear industry to adopt eco-friendly packaging solutions. - **Food and Beverage:** The use of the Cross Shoe packaging for food and beverages creates a disruptive innovation opportunity in the food and beverage industry. - **Sports Equipment:** The inclusion of a wet bag in the Cross Shoe packaging suggests a disruptive innovation opportunity for the sports equipment industry to offer convenient storage solutions. ## Related on Trend Hunter - [Cooling Mushroom Packaging](https://www.trendhunter.com/trends/mushroom-packaging-1.md) - [Mushroom-Based Sneaker Boxes](https://www.trendhunter.com/trends/mr-bailey-x-adidas-originals-ozlucent.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Skateable Cardboard Shoes](https://www.trendhunter.com/trends/cardboard-chaos.md) - [Sustainably-Packaged Compact Bikes](https://www.trendhunter.com/trends/mondraker.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Plastic-Free Beer Packaging](https://www.trendhunter.com/trends/heineken-green-grip.md) - [Co-Branded Beverage Boxes](https://www.trendhunter.com/trends/beverage-box.md) - [Ergonomic Eco-Friendly Drink Packaging](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge.md)