The revival of the Transformers proves that toys from the 80s can make a comeback... So it seems fitting that Mr. Potato Head should find his way back into mainstream culture. In this case, Mr. P is making his return as a cross promotional toy. As Amazon describes, "He's more than meets the fry! Optimash Prime is a vegetable in disguise, and he's ready to do battle with the evil potatoes from Cybertron! This fun toy includes all the parts you need to make your own wacky Mr. Potato Head version of the world-famous Autobot leader, Optimus Prime."