# Well-Mixed Canned Gin Cocktails These New Cross Keys Gin Cocktails Have a 5% ABV By Michael Hemsworth | Published 2021-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cross-keys-gin-cocktails References: [foodbev](https://www.foodbev.com/news/amber-beverage-group-releases-premium-rtds-from-cross-keys-gin/) & [amberbev](https://amberbev.com) These new Cross Keys [Gin](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins) cocktails are being launched by the Amber Beverage Group to help provide consumers with access to premium gin-based refreshments in an easy way. The drinks come in the form of the Cross Keys Gin & [Tonic](https://www.trendhunter.com/trends/wild-tonic-wanderer-series) and the Cross Keys Gin & Blackcurrant & Tonic, which both feature an ABV of 5% and come in 330ml cans. The drinks will be initially launched in the Baltic region before arriving in the UK and beyond towards the end of 2021. Global Brand Director for Cross Keys Gin Māris Kalniņš spoke on the new Cross Keys Gin cocktails saying, "By launching Cross Keys Gin & Tonic, we have set ourselves the ambition to become the No.1 Gin & Tonic [RTD brand](https://www.trendhunter.com/trends/58-gin-tonic) in the Baltics. We have developed an amazing product with a very tasty and refreshing liquid that will fit our consumers’ needs, not only during the summer months but throughout the whole year." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 27% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Canned Cocktail Convenience:** The trend of canned cocktails is disrupting the traditional cocktail industry by providing consumers with a convenient format that can be easily consumed on-the-go. - **Gin-based Rtds:** The trend of gin-based ready-to-drink cocktails is disrupting the RTD industry by providing consumers with a premium gin experience in a convenient and accessible format. - **Regional Launch Strategies:** The trend of launching products regionally before expanding globally is disrupting traditional launch strategies by allowing companies to test their products in smaller markets before scaling up. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can innovate by investing in developing more premium and convenient products that cater to consumers' changing preferences and needs. - **Alcohol Industry:** The alcohol industry can innovate by embracing canned cocktail trends and developing more premium RTDs that appeal to consumers looking for convenient and accessible premium drinks. - **Marketing Industry:** The marketing industry can innovate by taking advantage of regional launch strategies to help companies test their products in smaller markets, refine their marketing strategies, and build a loyal customer base before scaling up. ## Related on Trend Hunter - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Low-Alcohol Canned Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-raspberry-collins.md) - [On-Tap Gin Brand Cocktails](https://www.trendhunter.com/trends/nicholson-gin-premixed-cocktails.md) - [Branded Ready-to-Pour Cocktails](https://www.trendhunter.com/trends/readytoserve-cocktails.md) - [Canned Premium Cocktail Refreshments](https://www.trendhunter.com/trends/easy-liquor-cocktails.md) - [Consumer-Driven Canned Cocktails](https://www.trendhunter.com/trends/eristoff-canned-cocktails.md)