# Cross Dressing Husbands Olympia Sock Ads: Lingerie For Your Feet By Ayman | Published 2008-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cross-dressing-husbands-olympia-socks References: [kuteev.livejournal](http://kuteev.livejournal.com/1041795.html) So, you walk in on your husband or boyfriend and catch him red-handed posing in front of the mirror in your socks. Well, how can you blame him when your Olympia women’s socks are like lingerie for the feet? Well, that’s the gist of one of the new ads for Olympia women’s socks. The other two ads follow the [lingerie reference](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) by showing socks instead of bras being thrown at a singer (a la Tom Jones) and a man caressing a sock as if it were a lingerie piece from Victoria’s Secret. I like the [cross dressing print](https://www.trendhunter.com/trends/underpaid-women) the best, but the whole campaign is pretty cool and fun. The ads were photographed by Ross Brown for Y&R Paris, with creative director Les Six, art director Mark Forgan, and copywriter Jamie Standen. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Gender-bending Advertising:** Opportunities for brands to challenge traditional gender roles and norms in their marketing campaigns. - **Lingerie-inspired Fashion:** The incorporation of lingerie aesthetics and designs into clothing and accessories. - **Creative Print Advertising:** Exploring unconventional and eye-catching approaches to print advertisements. ### Industries Being Reshaped - **Apparel and Fashion:** Innovative fashion brands can embrace the trend of incorporating lingerie-inspired elements into their designs. - **Advertising and Marketing:** Advertising agencies can tap into the concept of gender-bending advertising, helping brands challenge societal norms and generate buzz. - **Printing and Publishing:** Print advertising companies can offer creative and unconventional solutions to help brands stand out in a crowded advertising landscape. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Magnetic Couples Socks](https://www.trendhunter.com/trends/magnetic-couples-socks.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)