# Beauty-Focused Travel Agencies Around the World Beauty Curates Cross-Cultural Beauty Experiences By Laura McQuarrie | Published 2020-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/cross-cultural-beauty References: [byrdie](https://www.byrdie.com/around-the-world-beauty-tours-4783356) & [instagram](https://www.instagram.com/atwbeauty/) Around the [World Beauty](https://www.trendhunter.com/trends/world-of-beauty) is a boutique travel company that's focused on offering immersive, cross-cultural beauty experiences. The agency organizes tours all over the world and invites travelers to experience rituals practiced by women from various cultures. In the fall of 2020, travelers have the opportunity to see Morocco and Japan like never before through a beauty lens. Every year, a new destination is launched, and reportedly Peru and Mexico are coming up next. For those who can't commit to the time or cost of these multi-day adventures, Around the World Beauty also offers a NYC Beauty & Wellness Walking Journey for $50 that visits fragrance houses, pop-ups and shops that tap into global beauty secrets. Image Credit: Around The World Beauty ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 81% | Activity: 93% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Beauty-focused Tourism:** Develop immersive beauty experiences as part of tourism packages for travelers - **Cross-cultural Beauty Innovation:** Incorporate beauty rituals and practices from different cultures in product development for cosmetics and personal care industries - **Multi-sensory Retail:** Create in-store experiences that reflect cross-cultural beauty practices, offering sensory interactions with products and services ### Where This Applies - **Tourism:** Leisure tourism can incorporate beauty experiences to attract more diverse demographics - **Cosmetics:** Cosmetic companies can innovate by incorporating cultural beauty practices into products or launching products based on exotic botanical ingredients - **Retail:** Brick and mortar retailers can adapt by creating multi-sensory experiences that incorporate cross-cultural beauty practices into their store designs and offerings ## Related on Trend Hunter - [Beauty-Inspired Guided Tours](https://www.trendhunter.com/trends/loreal-and-the-louvre.md) - [Woman-Focused Travel Companies](https://www.trendhunter.com/trends/girls-guide-to-the-world.md) - [Travel Beauty Kits](https://www.trendhunter.com/trends/travel-beauty-kit.md) - [Women's Travel Packages](https://www.trendhunter.com/trends/goway-1.md) - [Locally Driven Travel Agencies](https://www.trendhunter.com/trends/on-the-go-tours.md) - [Luxury Beauty Destinations](https://www.trendhunter.com/trends/beauty-destinations.md) - [Immersive Women-Targeted Travel Tours](https://www.trendhunter.com/trends/women-only-solo-tours.md) - [Luxury Travel Concierge Services](https://www.trendhunter.com/trends/travel-concierge-service.md) - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md)