# SUV-Rivaling Wagon Vehicles The Volvo V90 Cross Country Vehicle is Ready for Off-Roading By Michael Hemsworth | Published 2016-09-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/cross-country-vehicle References: [newatlas](http://newatlas.com/volvo-v90-cross-country/45455/) & [volvocars](http://www.volvocars.com/us/cars/new-models/v90-cross-country) Some might believe that the wagon-style automobile is no more, but the [Volvo](https://www.trendhunter.com/trends/volvo-xc) V90 Cross Country vehicle proves it's alive and well with a [rugged aesthetic](https://www.trendhunter.com/trends/outlander-trail-edition) to boot. Building on the brand's latest iteration of the V90, the Volvo V90 Cross Country is an all-weather vehicle that's designed for adventures ranging from small, to big. The Volvo V90 Cross Country features an increased ride height that enables the vehicle to have better clearance when trudging through muddy or snowy conditions. The vehicle features complex engineering to make it suitable for highway driving and [off-road driving](https://www.trendhunter.com/trends/gx550-overtrail) to ensure it never feels out of place. The Volvo V90 Cross Country vehicle has been debuted 20 years after the original V70 XC Cross Country was released by the automotive brand. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 93% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Wagon-style Automobiles:** Disruptive innovation opportunity: Develop innovative features and technologies that enhance the off-road capabilities and rugged aesthetic of wagon-style automobiles. - **All-weather Vehicles:** Disruptive innovation opportunity: Create vehicles that are designed to handle various weather conditions, offering increased ride height and improved clearance for optimal performance. - **Highway and Off-road Driving:** Disruptive innovation opportunity: Design vehicles that seamlessly transition between highway driving and off-road adventures, incorporating advanced engineering for versatility and optimal driving experience. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Collaborate with automotive manufacturers to develop next-generation wagon-style automobiles that cater to adventurous drivers. - **Outdoor Recreation:** Disruptive innovation opportunity: Partner with outdoor gear companies to create all-weather vehicles that can be used for off-roading and outdoor adventures. - **Off-road Accessories:** Disruptive innovation opportunity: Develop specialized accessories and components for vehicles that enhance performance and durability in off-road conditions. ## Related on Trend Hunter - [Sleek Scandinavian SUV Concepts](https://www.trendhunter.com/trends/volvo-xc.md) - [Compact Electric SUVs](https://www.trendhunter.com/trends/the-volvo-ex90.md) - [Wagon-Style Off-Road Vehicles](https://www.trendhunter.com/trends/mercedesbenz-allterrain-eclass.md) - [Enhanced Hybrid SUVs](https://www.trendhunter.com/trends/2026-volvo-xc90.md) - [Safe-Focused Electric SUVs](https://www.trendhunter.com/trends/ex90-ev-suv.md) - [Compact Electric SUVs](https://www.trendhunter.com/trends/ex90.md) - [Everyday Luxury Electric Sedans](https://www.trendhunter.com/trends/volvo-es90.md) - [Compact Electric SUVs](https://www.trendhunter.com/trends/2025-volvo-ex30.md) - [Long-Lasting Overlanding Vehicles](https://www.trendhunter.com/trends/overlanding-vehicle.md)