# Low-Impact Footwear Materials Crocs' New Bio-Based Croslite Material Has a Lower Carbon Footprint By Laura McQuarrie | Published 2021-09-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/croslite References: [prnewswire](https://www.prnewswire.com/news-releases/green-comes-in-every-color-crocs-introduces-new-bio-based-croslite-material-to-lower-carbon-footprint-of-its-iconic-footwear-301376101.html) & [crocs](https://www.crocs.com/) [Crocs](https://www.trendhunter.com/trends/quicktrail-low) is on a mission to become a net-zero brand by 2030 and it's one step closer thanks to a new [bio-based material](https://www.trendhunter.com/trends/norda-001a) called [Croslite](https://www.trendhunter.com/trends/keep-it-going). Already, this innovative material is being worked into the brand's product lines and it plays a part in reducing the carbon footprint of popular styles. Currently, a pair of Classic Clogs, Crocs has a low carbon footprint of 3.94 kg CO2 eq. per pair and the brand is committed to a 50% reduction in its carbon footprint per pair of Crocs shoes by 2030. Rather than creating a separate line of sustainable footwear, Clogs is integrating this material into its designs for men, women and kids for products that are more eco-friendly and just as high-performance as ever. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 59% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Bio-based Footwear Materials:** The rise of bio-based materials in the footwear industry presents opportunities for innovation in sustainable design. - **Carbon Footprint Reduction:** Brands can capitalize on the growing demand for sustainable products by actively pursuing carbon footprint reduction and communicating these efforts to consumers. - **Mainstream Sustainability:** There is a growing trend towards incorporating sustainable materials and practices into mainstream consumer products, providing a significant market opportunity for brands who prioritize sustainability. ### Industries Being Reshaped - **Footwear Manufacturing:** Footwear manufacturers can innovate to reduce their carbon footprint through the use of bio-based materials like Croslite and other sustainable practices. - **Sustainable Fashion:** The rise of sustainable materials in the footwear industry is part of a broader trend towards sustainable fashion and presents opportunities for innovation in eco-friendly design across the sector. - **Consumer Goods:** As consumers become more environmentally conscious, there is a significant market opportunity for consumer goods brands who prioritize sustainability and reduce their carbon footprint through innovative materials and practices like Croslite. ## Related on Trend Hunter - [Circular-Crafted Perforated Clogs](https://www.trendhunter.com/trends/keep-it-going.md) - [Net Zero Carbon Shoes](https://www.trendhunter.com/trends/allbirds-m00nshot-zero.md) - [Trail-Ready Perforated Footwear](https://www.trendhunter.com/trends/quicktrail-low.md) - [Plant-Based Footwear Outsoles](https://www.trendhunter.com/trends/natural-rubber-outsoles.md) - [Sustainably Minded Straw Slippers](https://www.trendhunter.com/trends/bc-softwear.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [Cruelty-Free Slip-On Footwear](https://www.trendhunter.com/trends/malibu-sandals.md) - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md)