# British-American Boutique Hotels Firmdale Opens the Crosby Street Hotel in NYC By Marissa Liu | Published 2009-09-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/crosby-street-hotel References: [themoment.blogs.nytimes](http://themoment.blogs.nytimes.com/2009/09/14/now-previewing-the-crosby-street-hotel/#more-30585) & [firmdale](http://www.firmdale.com/index.php?page_id=31) Firmdale Hotels will open its first location outside of London, England with the introduction of the [Crosby Street Hotel](https://www.trendhunter.com/trends/silencio-nyc) in downtown Manhattan. The Crosby Street Hotel opens its 86 rooms at the end of September. Craig Markham, Marketing and PR Director for Firmdale Hotels, said that the [boutique hotel chainlet](https://www.trendhunter.com/trends/hotel-henrietta) didn’t want to do a London hotel in New York. What does that mean? Apparently, an understated entrance on a quiet cobblestone street, a private garden, a green roof and 40 different room designs ranging from folksy floral to contemporary minimalism sets the Crosby Street Hotel apart from its siblings in London. The Crosby Street Hotel does contain a little bit of English whimsy. A different felt animal is appliquéd on the back of every dining room chair, and a huge primitive wooden bird hangs above the bar. Even the hotel’s logo, a dog on a leash next to its owner’s high-heeled boots, can be seen as a miniature print of the staff ties. If this isn’t enough to love, the Crosby Street Hotel is one of the first hotels in New York to boast a LEED’s certification. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 82% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Boutique Hotel Design:** The Crosby Street Hotel sets itself apart with unique room designs ranging from folksy floral to contemporary minimalism. - **Whimsical Hotel Decor:** The Crosby Street Hotel incorporates English whimsy with felt animals on dining room chairs and a hanging wooden bird above the bar. - **LEED Certification in Hotels:** The Crosby Street Hotel is one of the first hotels in New York to achieve LEED's certification. ### Sectors Adopting This - **Hospitality:** The boutique hotel industry can embrace innovative room designs to differentiate themselves in the market. - **Interior Design:** The demand for unique and whimsical hotel decor creates opportunities for interior designers to showcase their creativity. - **Sustainable Building:** The growing trend of LEED certified hotels presents opportunities for sustainable building materials and technologies in the hospitality sector. ## Related on Trend Hunter - [Eccentric Soho Hotels](https://www.trendhunter.com/trends/martin-brudnizki.md) - [Luxe Heritage-Inspired London Hotels](https://www.trendhunter.com/trends/covent-garden-hotel.md) - [Contemporary British Stays](https://www.trendhunter.com/trends/the-derby-london-city.md) - [Signature Bright Red Nightclubs](https://www.trendhunter.com/trends/silencio-nyc.md) - [19th-Century Mansion Hotels](https://www.trendhunter.com/trends/birch-selsdon.md) - [Iconic SoHo Hotels](https://www.trendhunter.com/trends/the-mercer-hotel.md) - [British-Inspired Winter Getaways](https://www.trendhunter.com/trends/the-standard-high-line.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md) - [Sustainable Hotel Designs](https://www.trendhunter.com/trends/1-hotel-nashville.md)