# Social Good Contemporary Apparel CROSBY by Mollie Burch Supports Victim Aid Organizations By Grace Mahas | Published 2020-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crosby-by-mollie-burch References: [crosbybymollieburch](https://www.crosbybymollieburch.com/) & [crosbybymollieburch](https://www.crosbybymollieburch.com/) [CROSBY](https://www.trendhunter.com/trends/avgvst-berlin-x-crosby-studios) by Mollie Burch is a women's apparel line that features custom prints with vibrant colors and whimsical designs. The brand is dedicated to fighting social injustice, and a portion of its profits are donated to organizations that support victims of sex trafficking. In addition, its ethos is embodied in its slogan, #ShineYourBright that aims to empower women to be their brightest and boldest selves. CROSBY by Mollie Burch recently unveiled its [Spring 2020 collection](https://www.trendhunter.com/trends/reformation-spring-2025) that features the brand's signature bright colors with feminine silhouettes that embraces timeless elegance and luxurious aesthetic. The bespoke and whimsical series include [dresses, jumpsuits, pants](https://www.trendhunter.com/trends/resort-wear-label), and more with prices starting at $152.00 USD. Image Credit: CROSBY by Mollie Burch ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 23% | Activity: 9% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Social Justice Apparel:** There is an opportunity for other apparel brands to integrate social justice causes and donate portions of profits to support victims. - **Empowerment Slogans:** Apparel lines can incorporate empowering slogans or messages to inspire and motivate customers to support social change. - **Custom Prints:** Custom prints and vibrant colors can be utilized by other apparel brands to create signature styles and visually represent their brand's mission and values. ### Industries Being Reshaped - **Fashion:** Fashion industry can emphasize social responsibility and contribution to support organizations or causes to create ethical and sustainable brand images. - **Non-profit:** Non-profit organizations can collaborate with apparel brands to raise awareness and funds for their causes, while creating stylish and meaningful merchandise. - **Social Services:** Social service industries or organizations can partner with apparel brands to support and empower victims of social injustices. ## Related on Trend Hunter - [Gen Z Elevated Spring Basics](https://www.trendhunter.com/trends/grey-bandit-spring-2024-collection.md) - [Hurricane Relief Swimwear Initiatives](https://www.trendhunter.com/trends/goldie-swimwears-campaign.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md)