# Sauce-Themed Dog Treats A Famous BBQ Chicken Flavor Inspired the Croquetterie St-Huber By Laura McQuarrie | Published 2026-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/croquetterie-sthuber References: [newswire](https://www.newswire.ca/news-releases/a-first-at-st-hubert-a-dog-treat-inspired-by-its-famous-bbq-sauce-877721874.html) & [st-hubert](https://www.st-hubert.com/fr/menu.html)  As part of its 75th anniversary celebrations, [St-Hubert](https://www.trendhunter.com/trends/poutine-bites) created Croquetterie St-Hubert [dog treats](https://www.trendhunter.com/trends/pnutty-bday-party) to welcome more valued family members into the festivities. This limited-edition dog treat, developed in collaboration with the LG2 agency and announced in partnership with pet product provider Mondou, takes after St-Hubert's famous BBQ chicken flavor. The celebratory treat launched under the exclusive Petstory brand, promising to delight even the pickiest of pups. Pet parents are treating their furry companions like full-fledged family members with refined palates, and the [humanification of pet products](https://www.trendhunter.com/trends/its-the-dogs-treats) sees flavors borrowed directly from human favorites as owners look to spoil their pets with the indulgences they enjoy themselves. From June 22nd, St-Hubert Croquetterie will be offered in St-Hubert restaurants across Quebec, New Brunswick, and Ontario, as well as in more than 100 Mondou stores across Quebec. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 53% | Activity: 60% | Freshness: 78% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Human-flavored Pet Treats:** Borrowing iconic menu flavors for pet-safe products creates room for cross-category launches that turn companion animals into participants in brand rituals. - **Anniversary Pet Extensions:** Limited-edition treats tied to company milestones transform celebrations into collectible pet moments, opening new premium gifting and loyalty pathways. - **Restaurant-to-pet Retail:** Restaurant-branded pet snacks sold through dining locations and specialty stores blend hospitality and pet commerce, expanding distribution models around fandom. ### Sectors Adopting This - **Pet Food:** Pet food companies are benefiting from gourmet, human-inspired flavor profiles that position animal snacks as emotional lifestyle products rather than basic nutrition. - **Casual Dining:** Restaurant chains with recognizable sauces and signature dishes have new licensing potential in pet-safe adaptations that extend household relevance beyond meals. - **Pet Retail:** Specialty pet retailers become launch platforms for pop-culture and restaurant collaborations, strengthening exclusivity around experiential treat assortments. ## Related on Trend Hunter - [Restaurateur-Themed Dog Toys](https://www.trendhunter.com/trends/bark-x-guy-fieri.md) - [Plant-Based Pet Food Colorings](https://www.trendhunter.com/trends/gnt-exberry-pet-food-range.md) - [Superhero-Themed Dog Treats](https://www.trendhunter.com/trends/milkbone-krypto-treats.md) - [Salted Caramel Snack Cakes](https://www.trendhunter.com/trends/salty-caramel-devil-dogs.md) - [Human-Style Fresh Meals](https://www.trendhunter.com/trends/fresh-dog-food-range.md) - [Vegan Omega-3 Dog Supplements](https://www.trendhunter.com/trends/rudolf-dha-algae-bites1.md) - [Human-Grade Chewy Dog Treats](https://www.trendhunter.com/trends/jerky-chews.md) - [Discovery-Driven Beverage Programs](https://www.trendhunter.com/trends/Discovery-driven-beverage-programs.md) - [Dog-Friendly Frozen Treats](https://www.trendhunter.com/trends/dairy-free-ice-cream-for-dogs.md)