# Menswear-Rocking Women The Crooks & Castles Summer 2011 Lookbook Features Sexy Streetwear By Meghan Young | Published 2011-06-30 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/crooks-castles-summer-2011 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/crooks-and-castles-second-summer-2011-collection.aspx) & [crooksncastles](http://www.crooksncastles.com/blog/?p=6046) Taking a cue from other [urban streetwear collections](https://www.trendhunter.com/trends/corteiz-7) such as Orri Henrisson and Rocksmith, the Crooks & Castles Summer 2011 lookbook is full of bodacious babes rocking its menswear line. Striking up images of the morning after (you know what I'm talking about), it really sensualizes streetwear. With a particular focus on [skin-baring closeup shots](https://www.trendhunter.com/trends/songs-of-siren), the Crooks & Castles Summer 2011 lookbook does hone in on the clothes quite well, in addition to some very curvaceous lady bits. Considering that the collection offers some pretty standard pieces, such as logo crewnecks and plaid button-ups, going in this unorthodox direction really spices it up. There is, however, a cool boxing motif throughout the designs in the Crooks & Castles Summer 2011 collection that punches it up as well. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Streetwear Fashion:** Disruptive innovation opportunities in streetwear fashion include creating gender-neutral collections and incorporating bold patterns and colors. - **Sensualizing Ads:** Disruptive innovation opportunities in advertising include using provocative imagery and breaking traditional gender norms to appeal to a wider audience. - **Unconventional Branding:** Disruptive innovation opportunities in branding include incorporating unexpected elements or themes into the overall brand image to create a unique identity. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore disruptive innovation through gender-neutral collections and bold advertising campaigns. - **Advertising:** The advertising industry can tap into disruptive innovation by using provocative imagery and challenging traditional gender norms to capture attention and expand audience reach. - **Marketing:** In the marketing industry, there are opportunities for disruptive innovation by incorporating unexpected and unconventional branding strategies to differentiate from competitors. ## Related on Trend Hunter - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Vibrant Spring Streetwear Capsules](https://www.trendhunter.com/trends/corteiz-7.md) - [Sophisticated Summer Capsules](https://www.trendhunter.com/trends/rwcos-summer-collection.md)