# Pool Hall Streetwear Shoots The Crooks & Castles Fall 2010 Lookbook Focuses on Lifestyle By Ryan Hinkson | Published 2010-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crooks-castles-fall-2010 References: [freshnessmag](http://www.freshnessmag.com/2010/07/23/crooks-and-castles-fall-2010-look-book/) & [crooksncastles](http://www.crooksncastles.com/) The photo shoot for the Crooks & Castles Fall 2010 lookbook takes place in a pool hall called "Hard Times." Ironic choice, especially considering the burgeoning [streetwear label](https://www.trendhunter.com/trends/paper-planes-1) is doing extremely well with its target market. The Crooks & Castles Fall 2010 collection a nice mix of plaid shirts, [varsity jackets](https://www.trendhunter.com/trends/homecoming-styles), cardigans, [leather outerwear](https://www.trendhunter.com/trends/clot-x-neighborhood), sweats and various accessories like hats and wallets. A word of advice: never try to hustle someone in a game of pool while looking so stylish. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 33% | Activity: 6% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Streetwear Fashion:** Disruptive innovation opportunity: Integrate technology, such as smart fabrics, into streetwear to enhance functionality and style. - **Plaid Shirts:** Disruptive innovation opportunity: Develop sustainable and eco-friendly alternatives to traditional plaid fabrics for a more sustainable fashion industry. - **Leather Outerwear:** Disruptive innovation opportunity: Explore alternative materials, like vegan leather, for more ethical and cruelty-free options in outerwear. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Implement augmented reality (AR) in fashion retail to provide a seamless and interactive shopping experience. - **Textile Manufacturing:** Disruptive innovation opportunity: Integrate nanotechnology in textile manufacturing to create self-cleaning and stain-resistant fabrics for improved product durability. - **Accessories & Lifestyle:** Disruptive innovation opportunity: Incorporate sustainable materials, like recycled plastics, into accessories production to support eco-conscious consumer choices. ## Related on Trend Hunter - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Heritage Seasonal Streetwear](https://www.trendhunter.com/trends/baracuta-x-cootie-productions.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Heritage Countryside Sportswear](https://www.trendhunter.com/trends/pal-sporting-goods-2.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md)