# Gangster Dress-Up The Crooks and Castles Summer 2010 Collection is Baby Badass By Meghan Young | Published 2010-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crooks-and-castles-summer-2010 References: [lifelounge](http://www.lifelounge.com/fashion/news/crooks-and-castles-shoot-em-up-for-their-summer-2010-collection.aspx) & [crooksncastles](http://www.crooksncastles.com/) I always thought I was too innocent-looking to pull off [streetwear](https://www.trendhunter.com/trends/clot-x-neighborhood), but the Crooks and Castles Summer 2010 collection makes me believe otherwise now. I've unofficially dubbed this line 'baby badass' as the models all look like they're playing dress up--and having a lot of fun doing so. Seriously though, the Crooks and Castles Summer 2010 collection is pretty badass. As though taking inspiration from the [toy guns](https://www.trendhunter.com/trends/saint-mxxxxxx) the models are handling, it is [colorful, fun and casual](https://www.trendhunter.com/trends/wildest-ones-yet). Yet there continues to be an air of legitimacy around the collection thanks to the luxury vehicle pictured. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 61% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Streetwear Fashion:** Opportunity for clothing brands to explore edgy and playful designs that appeal to a wider audience. - **Toy-inspired Fashion:** Potential for fashion designers to incorporate playful and nostalgic elements into their collections, targeting consumers looking for unique and nostalgic fashion styles. - **Luxury Streetwear:** Emerging market for high-end streetwear that combines casual and luxury elements, attracting fashion-forward consumers looking for unique and elevated streetwear. ### Who This Affects Most - **Fashion:** Opportunity for clothing brands to tap into the streetwear trend and cater to consumers seeking edgy and unique fashion statements. - **Toy Industry:** Potential for toy companies to collaborate with fashion designers to create toy-inspired clothing and accessories, offering unique and nostalgic products to consumers. - **Luxury Automotive:** Opportunity for luxury car manufacturers to collaborate with fashion brands to create exclusive collections that blend luxury and streetwear elements, targeting affluent consumers interested in unique fashion experiences. ## Related on Trend Hunter - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Utility Street Fashion Capsule](https://www.trendhunter.com/trends/clot-x-neighborhood.md)