# Flavorful Guilt-Free Cocktails The Crook & Marker Spiked Teas and Lemonades are Low in Calories By Michael Hemsworth | Published 2020-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crook-marker1 References: [bevnet](https://www.bevnet.com/spirits/2020/crook-marker-launches-new-line-of-organic-spiked-teas-lemonades) & [crookandmarker](https://www.crookandmarker.com/) Premixed cocktails and coolers were traditionally known for having high levels of sugar and artificial ingredients, so brands are taking notice by offering consumers an alternative like the Crook & Marker Organic Spiked Teas and Lemonades. The drinks come in a total of eight varieties including Peach Tea, Lemon Tea, Sweet Tea and Raspberry Tea for the [Spiked Tea range](https://www.trendhunter.com/trends/quirk-hard-tea), while the Spiked Lemonade range includes Classic Lemonade, Blueberry Lemonade, Raspberry Lemonade and Watermelon Lemonade. The drinks all contain organic flavors and feature a 4% ABV per can to make them comparable to other [canned cocktails, ciders and beers](https://www.trendhunter.com/trends/owls-brew-spiked-pop) on the market. The Crook & Marker Organic Spiked Teas and Lemonades were boasted by Founder Ben Weiss who said, "The hard tea and lemonade categories were long overdue for a makeover because of the current offerings’ reliance on sugar, calories and artificial ingredients to deliver flavor. With Crook & Marker Spiked Teas and Spiked Lemonades, we’re giving today’s consumers the bold, refreshing flavor and variety they want, with [USDA](https://www.trendhunter.com/trends/damn-right-cocktails) organic ingredients they can feel good about." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 37% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Premixed Cocktails:** The trend of offering low-calorie premixed cocktails provides an opportunity for brands to cater to health-conscious consumers while maintaining flavorful options. - **Organic Spiked Teas and Lemonades:** The rise of organic spiked teas and lemonades presents an opportunity for brands to tap into the demand for natural and clean label beverages. - **Revamped Hard Tea and Lemonade Categories:** The makeover of the hard tea and lemonade categories signifies an opportunity for brands to differentiate themselves by offering innovative alternatives to traditional sugary options. ### Where This Applies - **Beverage Industry:** The beverage industry can explore the trend of low-calorie premixed cocktails and organic spiked teas and lemonades to develop innovative products for health-conscious consumers. - **Alcoholic Beverage Industry:** The alcoholic beverage industry can capitalize on the trend of low-calorie premixed cocktails and revamped hard tea and lemonade categories to cater to consumers seeking flavorful, guilt-free options. - **Natural and Organic Food Industry:** The natural and organic food industry can leverage the demand for organic spiked teas and lemonades to expand their offerings and meet the growing interest in clean label beverages. ## Related on Trend Hunter - [Better-For-You Boozy Beverages](https://www.trendhunter.com/trends/watertight-cocktails.md) - [Tea-Infused Vodka Seltzers](https://www.trendhunter.com/trends/neatly-spiked.md) - [Spiked Iced Tea Lemonades](https://www.trendhunter.com/trends/iced-tea-lemonade.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Organic Tequila Seltzers](https://www.trendhunter.com/trends/damn-right-cocktails.md) - [Artisan-Style Low-Calorie Cocktails](https://www.trendhunter.com/trends/this-is-skinny.md) - [Organic Cocktail-Inspired Drinks](https://www.trendhunter.com/trends/cocktailinspired-drinks.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [Internationally Inspired Low-ABV Cocktails](https://www.trendhunter.com/trends/spirited-brands.md)