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# Patriotic Hockey Donuts
This Custom Cronut Celebrates the New York Rangers in the Playoffs

By M | Published 2014-06-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/cronut
References: [whosay](http://www.whosay.com/articles/2142-george-rr-martin-wants-to-kill-youfind-out-why) & [instagram](http://instagram.com/p/o6Cw9PlOHm/)

New York baker Dominique Ansel became a world-wide sensation with his creation of the croissant donut hybrid, known as the Cronut, last summer. As the New York Rangers enter the playoffs against the LA Kings, Ansel created a signature version of his famous Cronut donut to patriotically pay tribute to the NYC team. This Cronut comes with a New York Rangers-inspired icing design.

The Cronut donut is a popular confectionery treat because it combines the flaky dough of a croissant with the delicious deep fried taste of a donut. These New York Ranger Cronuts are made with the same signature Cronut dough rolled in delicious sugar. The New York Rangers Cronut cleverly incorporates the hockey team's blue, white and red colors in a stylish icing swirl.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 3% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Custom Confectionery:** The creation of custom confectionery treats that celebrate specific sports teams or events presents an opportunity for bakeries to tap into the fan market.
- **Sports-inspired Desserts:** The trend of designing desserts that are inspired by sports teams allows for creative and unique collaborations between bakeries and sports organizations, appealing to fans and creating buzz.
- **Signature Food Collaborations:** Collaborating with famous food establishments and creating signature versions of popular food items can help increase brand exposure and generate excitement for both parties involved.

### Industries Being Reshaped

- **Bakery:** Bakeries can take advantage of the trend of creating custom confectionery treats to attract sports fans and expand their customer base.
- **Food and Beverage:** The food and beverage industry can explore collaborations with sports organizations to create unique and themed food items that appeal to fans and generate additional revenue streams.
- **Sports Merchandising:** Sports organizations can consider partnering with renowned food establishments to create signature food items that can be sold as limited-edition merchandise, increasing fan engagement and revenue opportunities.

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