# Geometric Croissant Designs 'Le Comptoir' Has Re-Envisioned the Famous Croissant Pastry By Colin Smith | Published 2022-01-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/croissant-designs References: [lifestyleasia](https://www.lifestyleasia.com/sg/food-drink/dining/how-a-parisian-pastry-chef-has-re-invented-the-croissant/) & [ritzparis](https://www.ritzparis.com/en-GB/?a)  When people think of croissants, they think of the iconic [crescent moon shape](https://www.trendhunter.com/trends/round-butter-croissant-buns) and the cylindrical design, though the new pastry kitchen 'Le Comptoir' has re-envisioned this look with its new croissant designs. Le Comptoir is located at the Ritz Paris hotel in France, which is an excellent location to launch its [artisan croissants](https://www.trendhunter.com/trends/all-butter-croissants). The croissants that Le Comptoir makes are shaped like a rectangle, almost like a breadstick. The reasoning behind this redesign is the ability to [stuff the croissant](https://www.trendhunter.com/trends/richs-flips) and ensure consistent flavoring. In a crescent croissant, there are end pieces that are thinner and have a thick center that houses most of the filling. With this hot-dog-like shape on Le Comptoir's croissants, every bite houses the same taste and quality. The croissants are also packaged in a travel-ready box due to the nature of the Ritz Paris being a travel-and-tourism hotspot. Image Credit: Bernhard Winkelmann ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 56% | Activity: 64% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Artisan Croissant Shape Redesign:** French bakery 'Le Comptoir' has redesigned the traditional crescent shape of croissants into a rectangle shape for consistent flavoring. - **Innovative Croissant Packaging:** To cater to the travel-ready market, 'Le Comptoir' has packaged their artisan croissants in a travel-ready box. - **Unique Croissant Fillings:** The consistency of the rectangular croissant redesign allows for unique and consistent fillings to be added. ### Industries Being Reshaped - **Bakery:** Bakeries can consider redesigning traditional shapes and experimenting with unique fillings to cater to the changing food preferences of consumers. - **Food Packaging:** Companies that provide food packaging solutions can explore designing packaging to cater to the travel-ready food market. - **Tourism:** Hotels and restaurants located in travel-and-tourism hotspots can offer innovative food products that cater to the needs of travelers, such as 'Le Comptoir's' travel-ready croissant box. ## Related on Trend Hunter - [Viral Croissant Cubes](https://www.trendhunter.com/trends/croissant-cubes.md) - [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md) - [Flattened Chocolate-Filled Croissants](https://www.trendhunter.com/trends/croissant-crisps.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Hollow Chocolate Croissants](https://www.trendhunter.com/trends/chocolate-croissant-easter-egg.md) - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Croissant-Style Bakery Breads](https://www.trendhunter.com/trends/croissant-toast.md) - [Flaky Croissant Breads](https://www.trendhunter.com/trends/croissant-bread.md) - [Hybrid Cookie Dough Croissants](https://www.trendhunter.com/trends/cookie-dough-croissant.md)