# Bespoke Bakery-Inspired Bags The Lidl x Nik Bentel Croissant Bag Has an Ordinary Inspiration By Michael Hemsworth | Published 2024-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/croissant-bag References: [retailtimes](https://retailtimes.co.uk/lidl-partners-with-absurdist-designer-nik-bentel-to-create-a-handbag-inspired-by-croissant/) & [nikbentel](http://www.nikbentel.com/)  The [Lidl](https://www.trendhunter.com/trends/limited-croissant-bag) x Nik Bentel Croissant Bag has been created in collaboration between the retailer and the designer as a chic fashion accessory with a decidedly ordinary inspiration. The bag consists of a croissant purse that comes with a golden zipper and [trolley coin](https://www.trendhunter.com/trends/trollex), which is encased inside a [takeout bakery bag](https://www.trendhunter.com/trends/warburtons-baked-baggage) that merges the aesthetic of a roll top clutch purse with that of a paper bag. The bag comes with two strap options to work well day or night and is being offered for just £50 via Bentel's website starting August 29 at 3pm. Bentel commented on the Lidl x Nik Bentel Croissant Bag saying, "I’ve always believed that design should take the mundane and make it memorable. Working with a brand like Lidl for our first UK partnership, that is so well-known for its witty and humorous relationship with its customers, was a no-brainer. Throughout the creative process, we looked at tying together the cult-status bakery item from Lidl, with our love of celebrating the norm – this gave us an opportunity to think deeply and create something truly unique." Image Credit: Lidl/Nik Bentel ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 81% | Activity: 68% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Bespoke Grocery-inspired Fashion:** Fashion accessories mirroring everyday grocery items create a sense of nostalgia and humor. - **Dual-function Accessories:** Products that serve multiple purposes, like blending handbag style with practical storage, cater to versatility in fashion. - **Affordable High-design Collaborations:** Collaborations between high fashion designers and budget retailers bring exclusive designs to a broader audience. ### Sectors Adopting This - **Fashion and Apparel:** The integration of whimsical, everyday motifs into high-end fashion creates a playful and approachable aesthetic. - **Retail and E-commerce:** Designer partnerships with retail giants leverage brand recognition to offer limited-edition products online. - **Design and Packaging:** Innovative packaging that doubles as a functional and fashionable accessory enhances the customer experience. ## Related on Trend Hunter - [Butter Pastry-Resembling Leather Bags](https://www.trendhunter.com/trends/limited-croissant-bag.md) - [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Breakfast-Inspired Novelty Bags](https://www.trendhunter.com/trends/epure-xs-toast-bag.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Croissant-Scented Perfumes](https://www.trendhunter.com/trends/eau-de-croissant.md) - [Luxe Lunchtime-Inspired Accessories](https://www.trendhunter.com/trends/louis-vuitton-sandwich-bag.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Bakery-Scented Perfumes](https://www.trendhunter.com/trends/the-eau-de-croissant.md)