# Stuffed Croissant Waffles GODIVA's NYC Cafe is Serving a Croissant Waffle Called the Croiffle By Katherine Pendrill | Published 2019-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/croiffle References: [delish](https://www.delish.com/food-news/a26291388/first-godiva-cafe-in-the-country-serving-croiffle-croissant-waffle-hybrid/) Instead of a sad bagel, commuters traveling in and out of New York City's Pennsylvania Station can now grab a delicious Croiffle for breakfast (or dessert). The Croiffle is a cross between a croissant and a waffle, available from [GODIVA's](https://www.trendhunter.com/trends/iconic-pink-truck) new New York City cafe. To create the pastry mashup, the cafe takes buttery croissants and presses them into a waffle iron. Customers can then choose a filling of their choice. Savory fillings include three cheese, ham and swiss, bacon eggs, and gouda, or sausage, egg, and gruyere. Or you can add dark or milk chocolate for a sweet Croiffle. As North America's first GODIVA cafe, the New York City spot is the ultimate destination for decadent treats. Image Credit: *GODIVA.* ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Croiffle Craze:** The emergence of the Croiffle, a cross between a croissant and a waffle, presents an opportunity for bakeries and cafes to create innovative and indulgent breakfast or dessert options. - **Savory-sweet Fusion:** The popularity of savory-sweet combinations, such as the Croiffle with options like cheese and ham or chocolate, opens doors for food companies to explore unique flavor pairings in their products. - **Decadent Cafe Culture:** The rise of GODIVA's first cafe in North America signifies a growing demand for luxurious and decadent cafe experiences, showcasing a potential market for high-end dessert-focused establishments. ### Industries Being Reshaped - **Bakery:** Bakeries can innovate their offerings by introducing Croiffles, a combination of croissant and waffle, to cater to customers looking for indulgent and unique breakfast or dessert options. - **Food and Beverage:** Food and beverage companies can capitalize on the popularity of savory-sweet fusions, like the Croiffle, by experimenting with new flavor combinations that appeal to customers seeking unique taste experiences. - **Cafe and Hospitality:** The success of GODIVA's first North American cafe highlights the potential for luxury-focused dessert cafes to thrive, offering indulgent treats and creating a unique experience for discerning customers. ## Related on Trend Hunter - [Savory Croissant-Waffle Dishes](https://www.trendhunter.com/trends/croffle-house.md) - [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md) - [Savory Egg Croffles](https://www.trendhunter.com/trends/croffle-savory.md) - [Melted Cheese-Covered Croffles](https://www.trendhunter.com/trends/little-pebbles.md) - [Hybrid Cookie Dough Croissants](https://www.trendhunter.com/trends/cookie-dough-croissant.md) - [Japanese Croffle Restaurants](https://www.trendhunter.com/trends/fuwa-fuwa.md) - [Cookie Dough Croissants](https://www.trendhunter.com/trends/disney-springs-cookie-dough-croissant.md) - [Hybrid Cookie Croissants](https://www.trendhunter.com/trends/the-crookie.md) - [Croissant-Cookie Baked Hybrids](https://www.trendhunter.com/trends/crookie.md)