# Vibrant Car Care Branding Croftgate Packaging Flaunts a Bright Face Compared to Competing Products By Amelia Roblin | Published 2011-11-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/croftgate-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2011/11/croftgate-usa.html) & [birdsonggregory](http://www.birdsonggregory.com/work/croftgate-packaging-design/) Car care solutions are the sort of items one can purchase at the hardware store, which is a place that appears to graphic designers in their nightmares. Interestingly, Croftgate packaging does not express the same dull and underwhelmingly developed brand identity that many of its competing concoctions share. Firstly, the charcoal-colored labels on each squirt bottle incorporate elegant leafy watermarks, clean typesetting, the royal crest logo and [vivid infusions of color](https://www.trendhunter.com/trends/betterforyou-snack-packaging). The [cyan, magenta and lemon neon tints](https://www.trendhunter.com/trends/Rithms-Enlite) that the containers emit communicate a vibrancy would have each of these items looking as if they're leaping right from the shelves. The Birdsong Gregory Croftgate packaging design makes these [car wash solutions](https://www.trendhunter.com/trends/fabulosa-rebranding) seem too upmarket to appear anywhere but at boutique automotive retailers. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 28% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Vibrant Packaging:** The use of vibrant colors and elegant design elements in packaging to stand out among competitors. - **Upmarket Branding:** Creating a brand identity that conveys luxury and exclusivity for car care products. - **Boutique Automotive Retailers:** The emergence of specialized automotive retailers that cater to customers seeking high-end car care solutions. ### Industries Being Reshaped - **Graphic Design:** Graphic designers have the opportunity to create visually appealing and attention-grabbing packaging for car care products. - **Automotive Retail:** Automotive retailers can differentiate themselves by offering luxurious and high-quality car care products with unique packaging designs. - **Car Wash Solutions:** The car wash industry can explore premium and upscale offerings to attract customers looking for higher-end car care solutions. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md)