# Premier Pink Ports Croft Pink is the First Ever Rosé Port Aperitif By Marissa Liu | Published 2009-11-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/croft-pink-port References: [foodbev](http://www.foodbev.com/innovations/croft-pink) & [croftpink](http://www.croftpink.com/croftpink/pages/gallery.php) Croft Pink port is redefining port drinking by providing a [light, crisp, fruity](https://www.trendhunter.com/trends/diamond-collection-shimmer) and flavorful alternative to the usually sweet dessert wine. In fact, Croft Pink is an aperitif. It can be served on its own (over ice) or in a variety of tasty, simple or sophisticated cocktails. Winemaker David Guimaraens used a [slow fermentation process](https://www.trendhunter.com/trends/barrel-finishing-techniques), one that is twice as long as the traditional fermentation method for standard port and white port-making technology to produce the rosé-style Croft Pink port. Croft Pink port achieves a light ruby color from gentle contact with the skins of traditional port grapes. At $17 a bottle Croft Pink port is also an inexpensive alternative to both other aperitifs and dessert wines. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Rosé-style Aperitifs:** The rise of rosé-style aperitifs presents an opportunity for beverage companies to create light, refreshing alternatives to traditional dessert wines. - **Extended Fermentation:** Exploring longer fermentation processes can result in innovative and unique flavors, as demonstrated by Croft Pink's use of a twice as long fermentation method. - **Affordable Alternatives:** The demand for inexpensive aperitifs and dessert wine alternatives opens up an opportunity for businesses to offer affordable options like Croft Pink port. ### Who This Affects Most - **Beverage:** The beverage industry can tap into the growing market of rosé-style aperitifs and offer innovative, refreshing alternatives to traditional options. - **Winemaking:** Winemakers can leverage extended fermentation processes to create unique and flavorful products that stand out in the market. - **Hospitality:** The hospitality industry can incorporate affordable alternatives like Croft Pink port into their offerings, providing customers with budget-friendly options for aperitifs and dessert wines. ## Related on Trend Hunter - [Limited-Edition Fortified Wines](https://www.trendhunter.com/trends/vintage-port.md) - [Pink-Hued White Wines](https://www.trendhunter.com/trends/cono-sur-bicicleta.md) - [Fruit-Forward Sparkling Aperitifs](https://www.trendhunter.com/trends/rose-city-fizz.md) - [Rosé-Inspired Apéritifs](https://www.trendhunter.com/trends/tres-rose.md) - [Aromatic Rosé Vermouths](https://www.trendhunter.com/trends/rose-vermouth.md) - [Opulent Italian Rosés](https://www.trendhunter.com/trends/cupiolo.md) - [Low-Tartness Cranberry Juices](https://www.trendhunter.com/trends/ocean-spray-pink-cranberry.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [All-Season Canned Rosés](https://www.trendhunter.com/trends/oona-wine.md)