# Croissant-Waffle Hybrids NYC's Croffle House Serves Sweet & Savory Croissant-Like Waffles By Laura McQuarrie | Published 2021-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/croffle References: [ny.eater](https://ny.eater.com/2021/8/24/22639441/croffle-croissant-waffle-dessert-nyc) & [instagram](https://www.instagram.com/p/CQxMmo2HLHb/) New York City's [Croffle House](https://www.trendhunter.com/trends/croffle-house) combines the best features of a croissant with the rich texture of a waffle with its croffles, which are served with both [sweet and savory toppings](https://www.trendhunter.com/trends/bojangles-chicken-and-boberry-waffles). The soft and flaky features of a croissant are pressed into a waffle iron and toasted to perfection, providing plenty of pockets to hold even more flavor. Croffle House co-founder Kooksu Kim learned to prepare croffles from friends and in 2020, a newfound obsession with baking inspired people to start making croffles of their own at home. Now, they can be enjoyed with ease in NYC in a number of ways. Some of the best-selling flavors at the Croffle House include red bean paste, blueberry cream cheese and the very new sweet potato or goguma mousse. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Croissant-waffle Hybrids:** Hybrid pastries, like croissant-waffles, are gaining popularity as consumers search for new and unique breakfast options. - **Savory Waffle Toppings:** Croffle House's success with sweet croissant-waffle hybrids is inspiring other businesses to explore savory waffle toppings, such as bacon and egg. - **DIY Croffles:** The popularity of croffles has led to an increase in home bakers experimenting with their own croissant-waffle hybrid creations. ### Who This Affects Most - **Bakery:** Bakeries can innovate by offering croissant-waffle hybrid products, appealing to consumers looking for unique pastry options. - **Breakfast Restaurant:** Breakfast restaurants can add savory croissant-waffle hybrids to their menu to cater to customers looking for a filling and flavorful breakfast option. - **Food Retail:** Retailers can explore partnerships with croissant-waffle hybrid businesses, such as the Croffle House, to bring unique and trendy pastries to their customers. ## Related on Trend Hunter - [Savory Croissant-Waffle Dishes](https://www.trendhunter.com/trends/croffle-house.md) - [Savory Egg Croffles](https://www.trendhunter.com/trends/croffle-savory.md) - [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md) - [Japanese Croffle Restaurants](https://www.trendhunter.com/trends/fuwa-fuwa.md) - [Melted Cheese-Covered Croffles](https://www.trendhunter.com/trends/little-pebbles.md) - [Cookie Dough Croissants](https://www.trendhunter.com/trends/disney-springs-cookie-dough-croissant.md) - [Croissant-Cookie Baked Hybrids](https://www.trendhunter.com/trends/crookie.md) - [Hybrid Cookie Dough Croissants](https://www.trendhunter.com/trends/cookie-dough-croissant.md) - [Hybrid Cookie Croissants](https://www.trendhunter.com/trends/the-crookie.md)