# Customization-Forward Social Media Campaigns The Crocs Challenges on TikTok are Uniting Millions By Kalin Ned | Published 2019-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crocs-challenge References: [footwearnews](https://footwearnews.com/2019/business/retail/tiktok-e-commerce-shopping-features-shoe-brands-1202875703/) & [smartbrief](https://www.smartbrief.com/s/2019/10/crocs-takes-tiktok-storm-thousanddollarcrocs) The abundance of [Crocs](https://www.trendhunter.com/trends/crocs-6) challenges on social media platforms comes as no surprise, as the brand has a significant following. The company made an account on [TikTok](https://www.trendhunter.com/trends/preppair) to further explore the possibilities — there was a large collection of video content already spotlighting the core product. Crocs are "affordable, [...] instantly recognizable and [...] popular with the Gen Z demographic." To solidify this as fact, the company "attracted more than 100,000 followers within one week of launching [...] its profile." It also harnessed this popularity to host a new Crocs challenge that encouraged users on the platform to [customize their clogs](https://www.trendhunter.com/trends/crocs-ablo). The campaign can be searched on the platform with the #ThousandDollarCrocs hashtag. This approach guarantees a high engagement rate because the company is not only honing in on creativity but is also cashing in on its significance to Internet culture. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Crocs Challenges:** The popularity of Crocs challenges on social media platforms presents an opportunity for brands to engage with their audience through user-generated content. - **Customization Campaigns:** The success of the Crocs challenge on TikTok highlights the potential for brands to leverage social media platforms to promote customization and personalization of their products. - **Gen Z Marketing:** The significant following of Crocs among the Gen Z demographic indicates an opportunity for brands to target this audience segment with tailored marketing campaigns. ### Who This Affects Most - **Footwear:** The Crocs challenges demonstrate how the footwear industry can harness social media platforms to increase brand awareness and engage with consumers. - **Social Media:** The success of the Crocs challenge on TikTok highlights the potential for social media companies to collaborate with brands and create interactive campaigns. - **Fashion and Lifestyle:** The popularity of the Crocs challenges presents an opportunity for fashion and lifestyle brands to explore innovative marketing strategies that incorporate customization and user-generated content. ## Related on Trend Hunter - [Asian Film-Themed Promotions](https://www.trendhunter.com/trends/crocs-6.md) - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [Transformative Skincare Campaigns](https://www.trendhunter.com/trends/preppair.md) - [AI-Designed Jibbitz Charms](https://www.trendhunter.com/trends/crocs-ablo.md) - [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md) - [Life-Sized Clog Costumes](https://www.trendhunter.com/trends/crocs-costume.md) - [Gen Alpha Marketing Campaigns](https://www.trendhunter.com/trends/claires-tiktok.md) - [Gen Z-Centric Campaigns](https://www.trendhunter.com/trends/shift-happens.md) - [Stylish Platform Clogs](https://www.trendhunter.com/trends/bae-clog.md)