# Accessoritzed Digital Clogs Crocs and Bitmoji Champion Self-Expression with Virtual Clogs & Charms By Laura McQuarrie | Published 2021-10-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crocs-and-bitmoji References: [prnewswire](https://www.prnewswire.com/news-releases/bitmoji-crocs-trivia-and-a-cast-of-classics--croctober-2021-is-set-to-deliver-more-fun-and-fan-engagement-than-ever-before-301389686.html) & [crocs](http://www.crocs.com) [Croctober](https://www.trendhunter.com/trends/crocs-classic-cowboy-boot), a fan-inspired month of celebration, is kicking off with all-new digital and in-store activations, including the first-ever partnership between Crocs and [Bitmoji](https://www.trendhunter.com/trends/bitmoji-beauty-drop). Bitmoji users can now outfit their avatars in a digital collection of Crocs and show off their unique sense of style with Jibbitz charms. Crocs fans will instantly recognize the Classic Clog style and 11 colorways like beach dye and camo. The Bitmoji characters speak to [Snapchat's](https://www.trendhunter.com/trends/prada-and-miu-miu) audience of Gen Z users who are passionate about expressing their sense of style in the real world and the virtual one. The month of Croctober will close out with even more surprises for fans on Croc Day, which promises an exclusive drop and a first-of-its-kind global product reveal. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 93% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Virtual Fashion:** Increasing integration of virtual fashion into real-world fashion presents disruptive innovation opportunities in digital advertising, e-commerce and entertainment industries. - **Avatar-based Personalization:** Growing user demand for avatar-based personalization provides disruptive innovation opportunities in gaming, social media and mobile app industries. - **In-store Activations:** Promotion of in-store activations present disruptive innovation opportunities in retail, marketing and customer service industries. ### Who This Affects Most - **Digital Advertising:** Virtual fashion offers new marketing avenues for advertisers to reach customers, create new brand loyalty, and influence fashion trends. - **Gaming:** Avatar-based personalization and virtual fashion options add new elements of user engagement, creative expression, and monetization opportunities in gaming industry. - **Retail:** In-store activations offer new ways for businesses to promote products, enhance brand experience, increase foot traffic, and drive sales. ## Related on Trend Hunter - [Life-Sized Clog Costumes](https://www.trendhunter.com/trends/crocs-costume.md) - [Bold Bird-Inspired Clog Designs](https://www.trendhunter.com/trends/duolingo-3.md) - [Collaborative Donut-Inspired Clogs](https://www.trendhunter.com/trends/crocs-and-krispy-kreme.md) - [Australian Cartoon-Themed Clogs](https://www.trendhunter.com/trends/bluey-1.md) - [Pet-Sized Clogs](https://www.trendhunter.com/trends/pet-crocs.md) - [Trampoline Park-Inspired Clogs](https://www.trendhunter.com/trends/sky-zone-x-crocs.md) - [AI-Designed Jibbitz Charms](https://www.trendhunter.com/trends/crocs-ablo.md) - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [Cereal-Themed Multi-Color Clogs](https://www.trendhunter.com/trends/froot-loops-1.md)