# Crocodile Coats The Hermès $150,000 Peacoat By Marissa Brassfield | Published 2008-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crocodile-peacoats-hermes-150000-peacoat References: [luxist](http://www.luxist.com/2008/08/29/the-150-000-hermes-crocodile-peacoat/) PETA supporters and animal lovers, close your eyes--the new custom $150,000 crocodile Hermès peacoat might induce a heart attack. This awe-inspiring (in all iterations of the word 'awe') coat is made entirely of [crocodile skin](https://www.trendhunter.com/trends/leather-trenchcoat) in an interpretation of a classic in [men's attire](https://www.trendhunter.com/trends/scarf-coat). Hermès men's designer Véronique Nichanian designed the coat, which will appear at the Fall/Winter 2008-2009 collection. There are currently two navy blue coats at the flagship store on Manhattan's Upper East Side. Other coats may be special ordered for a finished product that will arrive in 3-4 months. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 47% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Alternatives to Exotic Animal Skin:** As more consumers become conscious of animal welfare, there is an opportunity for a disruptive innovation in the creation of high-end fashion items using alternatives to exotic animal skin. - **Sustainable Luxury Fashion:** The rise in sustainable fashion provides an opportunity for designers to create luxury fashion items using sustainable materials that can appeal to conscious consumers. - **Customized Luxury Fashion:** With the availability of special orders for the $150,000 Hermès crocodile peacoat, there is room for disruptive innovation in providing customized luxury fashion to high-end consumers. ### Where This Applies - **Luxury Fashion:** The luxury fashion industry can explore options for more sustainable and ethical materials to cater to conscious consumers. - **Animal Welfare:** The increasing concern for animal welfare provides an opportunity for innovation in the development of alternative materials for luxury fashion items. - **High-end Retail:** Customization and special orders can be a way for high-end retailers to provide personalized luxury items for their consumers, allowing for a unique and exclusive experience. ## Related on Trend Hunter - [Classic Tailored Wool Coats](https://www.trendhunter.com/trends/gant-wool-blend-tailored-coat.md) - [Double-Faced Wool Blend Coats](https://www.trendhunter.com/trends/handstitched-belted-coat.md) - [Elevated Cashmere Wool Coats](https://www.trendhunter.com/trends/cashmere-wool-coats.md) - [Featherlight Ultra-Rare Down Jackets](https://www.trendhunter.com/trends/eiderdown-puffer-jacket.md) - [Luxury Collaborative Fuzzy Boots](https://www.trendhunter.com/trends/fur-crocs.md) - [Superhero-inspired Stealthy Puffers](https://www.trendhunter.com/trends/solander-batman.md) - [Cozy Scarf Coats](https://www.trendhunter.com/trends/scarf-coat.md) - [Textured Alpaca Outerwear](https://www.trendhunter.com/trends/boucl-alpaca-dropped-shoulder-aviator-jacket.md) - [Haute Fashion House Headphones](https://www.trendhunter.com/trends/herms-ateliers-horizons.md)