# Cosmic Fruit Ads The Criterion Fine Cut Knives Campaign is Out of This World By Meghan Young | Published 2012-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/criterion-fine-cut-knives References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/03/criterion-knives-kiwi-watermelon-salmon/) & [ogilvy](http://www.ogilvy.com) The Criterion Fine Cut Knives ad campaign shows just how fine cut these knives are through close-up shots of sliced fruit and fish. As though inspired by the cosmos, these images look like explosions in space. The bright white light that cuts through the mid-section of each food is the eye of the explosion while the surrounding color is likened to a vibrant constellation. Created by [Ogilvy & Mather](https://www.trendhunter.com/trends/hiders-keepers), an ad agency based in Bogota, Colombia, the Criterion Fine Cut Knives ad campaign is at once beautiful and informative. By zooming in this close to the cut, a person can only surmise that it wouldn't be as perceivable from a distance. The Criterion Fine Cut Knives ad campaign was photographed by Dario Mora. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 59% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Fine Cut Imagery:** The use of close-up shots and intricate details in advertising campaigns can create visually stunning and captivating content. - **Cosmic Inspirations:** Drawing inspiration from outer space and celestial themes can help brands create unique and eye-catching visual elements in their marketing materials. - **Informative Precision:** Proving the effectiveness of a product or service by showcasing its fine details and precision can be a compelling marketing strategy. ### Sectors Adopting This - **Advertising:** The advertising industry can embrace the trend of using fine cut imagery to create visually stunning and captivating campaigns. - **Kitchenware:** Kitchenware companies can leverage the cosmic inspirations trend to create visually captivating and unique advertisements for their products. - **Photography:** Photographers can explore the trend of informative precision to showcase their skills in capturing intricate details and precision in their photographs. ## Related on Trend Hunter - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Sound-Focused Ice Cream Ads](https://www.trendhunter.com/trends/magnum-ice-cream-ads.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md)