# Chic Reusable Packaging Cristian Poddighe Designs Concept Containers You'll Want to Hold on To By Susan Keefe | Published 2012-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cristian-poddighe References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/01/illy-homestudent-work.html) & [behance.net](http://www.behance.net/POD) Cristian Poddighe, a design student at NABA in Milan, Italy, created this stylish concept work for the coffee brand illy. Poddighe chose a dramatic palette for his sleek and chic [cylinder cases](https://www.trendhunter.com/trends/blanco-1). He wanted to create packaging that could be displayed in the home and reused. Cristian Poddighe also created a three-pack concept that comes in a stylish [wood and aluminum container](https://www.trendhunter.com/trends/redesigned-retail-packaging) that resembles a clever cabinet one would find at a high-end furniture store. Poddighe has created a persona for the brand. He makes illy Coffee appear as a high-end and fashion-forward asset to pre-existing decor. Evoking the mood one wishes for when entertaining guests over a [cup of coffee](https://www.trendhunter.com/trends/espresso-machine-concept), this illy Coffee packaging becomes part of the furniture. Stylish, exciting and a clever addition to any decor, the illy coffee concept packaging sells a lifestyle. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Chic Reusable Packaging:** Designers can incorporate reusable and stylish packaging concepts for various products to appeal to eco-conscious consumers. - **Display-ready Packaging:** Designs that allow for packaging to be displayed at home and reused can create a stronger brand image. - **Lifestyle-driven Packaging:** Packaging designs that appeal to a specific lifestyle can create a stronger brand identity and appeal to various consumer segments. ### Who This Affects Most - **Food and Beverage:** Incorporating reusable and stylish packaging concepts for food and beverage products can enhance brand image and contribute to sustainable solutions. - **Home Decor:** Display-ready packaging designs can be applied to home decor products to make them more appealing and versatile. - **Consumer Goods:** Lifestyle-driven packaging concepts can be applied to various consumer goods to create a stronger brand identity and appeal to the target market. ## Related on Trend Hunter - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Sustainable Cafe Delivery Cases](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Aluminum Coffee Packages](https://www.trendhunter.com/trends/zeitgeist-coffee-factory.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md)