# Super-Premium Aged Tequila Espolòn Tequila Unveils Cristalino: an Elevated and Clear Tequila By Grace Mahas | Published 2022-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cristalino References: [prnewswire](https://www.prnewswire.com/news-releases/espolon-tequila-unveils-cristalino-an-elevated-and-crystal-clear-addition-to-their-portfolio-301623727.html) & [espolontequila](https://www.espolontequila.com/)  Espolòn Tequila, the premium tequila brand, recently expanded its portfolio with the introduction of the new Espolòn Cristalino - a [super-premium, aged tequila](https://www.trendhunter.com/trends/extra-anejo-tequila). The new beverage pays homage to the Crystalline Waters of Mayan Cenotes and is made from [100% Blue Weber Agave](https://www.trendhunter.com/trends/handpicked-agave). To kick of the the U.S. launch, Espolòn is hosting the Urban Cenote, a mesmerizing, immersive experience in the center of New York City. From September 21st -23rd, fans (over the age of 21) are invited to be visually transported to Mexico's age-old caves and crystal-clear waters while enjoying the first taste of Espolòn Cristalino. "Espolòn's Cristalino is a testament to our late founder, Maestro Cirilo, who has proven that a truly authentic tequila experience is achievable only through time and passion," said Sean Yelle, Senior Category Marketing Director at [Campari Group USA](https://www.trendhunter.com/trends/espoln-tequila). "A project years in the making, our Cristalino was created using both traditional and modern techniques, resulting in a one-of-a-kind liquid that celebrates Espolòn's rich heritage and Cirilo's trailblazing spirit." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 41% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Super-premium Tequila:** The trend of developing aged and high-quality tequilas, like Espolòn Cristalino, offers an opportunity for tequila makers to target premium spirits markets. - **Experiential Marketing:** The Urban Cenote event hosted by Espolòn demonstrates the trend of providing immersive marketing experiences to create brand awareness and a loyal customer base. - **Traditional and Modern Techniques:** The combination of traditional and modern techniques used to create Espolòn Cristalino reflects the trend of innovating in the alcohol industry by blending old-world techniques with new technology and processes. ### Industries Being Reshaped - **Tequila:** The introduction of super-premium aged tequilas like Espolòn Cristalino offers an opportunity for tequila makers to appeal to high-end consumers and capitalize on premium spirits markets. - **Hospitality:** Hotels, restaurants, and bars can leverage the growing popularity of aged and high-quality tequilas by offering unique and exclusive tequila experiences to attract and retain customers. - **Marketing and Advertising:** The trend of experiential marketing, as demonstrated by Espolòn's Urban Cenote event, presents opportunities for marketers to create immersive and memorable brand experiences that engage customers and build loyalty. ## Related on Trend Hunter - [Sophisticated Hybrid Tequilas](https://www.trendhunter.com/trends/avion-reserva-cristalino.md) - [Mexican Tequila Expansions](https://www.trendhunter.com/trends/gran-centenario-cristalino.md) - [Extra-Smooth Cristalino Tequilas](https://www.trendhunter.com/trends/tradicional-cristalino.md) - [Sophisticated Tequila Expressions](https://www.trendhunter.com/trends/ultrapremium-tequila.md) - [Ultra-Premium Mexican Mezcals](https://www.trendhunter.com/trends/contraluz-cristalino-mezcal.md) - [Three-Ingredient Tequilas](https://www.trendhunter.com/trends/patron-cristalino.md) - [High-Quality Artisanal Tequilas](https://www.trendhunter.com/trends/espanita-tequila.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Ultra-Premium Sipping Tequilas](https://www.trendhunter.com/trends/escasa-tequila.md)