# Panko-Crusted Fish Sandwiches Wendy’s Has a New Crispy Panko Fish Sandwich By Katherine Pendrill | Published 2021-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispy-panko-fish-sandwich References: [chewboom](https://www.chewboom.com/2021/02/15/wendys-replaces-cod-sandwich-with-new-crispy-panko-fish-sandwich-made-with-alaska-pollock/) Just in time for the 2021 Lenten season, [Wendy's](https://www.trendhunter.com/trends/pretzel-bacon-pub) has debuted a new Crispy Panko Fish Sandwich. Wendy's is no stranger to seafood and the brand originally offered a Cod Sandwich that has since been discontinued. In place of the Cod Sandwich, Wendy's is now offering a Crispy Panko Fish Sandwich made with wild-caught Alaskan pollock fillet. The pollock fillet is fried up in a crunchy panko breading and paired with creamy dill tartar sauce, lettuce, dill pickles, and a slice of cheese on a fresh bun. The pollock fillet is said to have a buttery and flaky consistency, which works well with the savory notes of garlic and onion. The new Crispy Panko Fish Sandwich at participating [Wendy’s](https://www.trendhunter.com/trends/wendys-tendys) restaurants nationwide now through the 2021 seafood season. Image Credit: Wendy's ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 61% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Panko-crusted Fish Sandwiches:** Fast food chains are innovating their fish sandwiches with unique breading options. - **Wild-caught Seafood:** Consumers are looking for higher quality fish options and seeking out sustainably-sourced, wild-caught seafood. - **Seasonal Menu Offerings:** Seasonal menu items provide opportunities for fast food chains to create buzz and drive sales during specific times of the year. ### Sectors Adopting This - **Fast Food:** Fast food chains can capitalize on the trend of unique fish sandwich options by offering more diverse menu items and attracting seafood-loving consumers. - **Seafood:** As consumers become more environmentally conscious, there is a growing demand for sustainably-sourced, wild-caught seafood options in various industries. - **Marketing:** Marketers can take advantage of seasonal menu offerings by creating targeted campaigns and promotions to increase customer engagement and drive sales during specific times of the year. ## Related on Trend Hunter - [Crispy Fried Fish Sandwiches](https://www.trendhunter.com/trends/fish-fry-sandwich.md) - [Breaded Pollock QSR Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish-sandwich.md) - [Premium Seafood Sandwiches](https://www.trendhunter.com/trends/crunchfried-flounder-sandwich.md) - [Wild-Caught Cod Sandwich](https://www.trendhunter.com/trends/baked-cod-sandwich.md) - [Panko-Breaded Fish Sandwiches](https://www.trendhunter.com/trends/kings-hawaiian-fish-sandwich.md) - [Returning Upsized Fish Sandwiches](https://www.trendhunter.com/trends/king-hawaiian-sandwich.md) - [Crispy-Fried Fish Wraps](https://www.trendhunter.com/trends/fish-wraps.md) - [Spicy Fish-Based Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish.md) - [Panko-Breaded QSR Fish Tenders](https://www.trendhunter.com/trends/crispy-jumbo-fish-tenders.md)