# Nutritious Nougat Protein Bars The Barebells Crispy Nougat Protein Bar Has No Added Sugar By Michael Hemsworth | Published 2023-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispy-nougat-protein-bar References: [foodbev](https://www.foodbev.com/news/barebells-launches-hfss-compliant-protein-bar/) & [barebells](https://barebells.com)  The [Barebells](https://www.trendhunter.com/trends/barebells-coco-caramel-almond) Crispy Nougat protein bar has been announced by the Sweden-based brand as a new addition to the brand's product portfolio that's perfect for health-conscious consumers to enjoy. The protein bar is crafted with a smooth nougat that boasts notes of vanilla and wafer along with pieces of roasted hazelnut. Covered in a crispy milk chocolate coating, the bar has 20-grams of protein with [no added sugar](https://www.trendhunter.com/trends/trek) to make it an HFSS-compliant product for consumers in the UK to try out. Arriving at select gyms and retailers in the UK, the bar is priced at £2.49 each. Trade Marketing Manager Maria Ledesma spoke on the Barebells Crispy Nougat protein bar saying, "We started developing this bar in response to the HFSS regulation. It’s safe to say that Crispy Nougat over delivers on taste and doesn’t compromise on the high nutritional standards we have across the Barebells range." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 47% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein Bars with No Added Sugar:** Protein bars are shifting towards no added sugar ingredients to comply with new health regulations. - **Nougat Flavors in Protein Bars:** Protein bars are introducing new flavors such as nougat to appeal to health-conscious consumers. - **Hfss-compliant Products:** Brands are developing HFSS-compliant products to adhere to new health regulations. ### Sectors Adopting This - **Health Food Industry:** The health food industry has an opportunity to create new, flavorful products with high nutritional value and no added sugar. - **Fitness Industry:** The fitness industry can benefit from offering HFSS-compliant protein bars as a snack option for health-conscious gym-goers. - **Consumer Packaged Goods Industry:** The consumer packaged goods industry has an opportunity to innovate and comply with new health regulations by introducing new product ranges with no added sugar. ## Related on Trend Hunter - [Tropically Themed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-caramel-almond.md) - [Low-Sugar Protein Bars](https://www.trendhunter.com/trends/creamy-crisp.md) - [Coconut-Packed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-choco.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Pillowy Marshmallow Protein Bars](https://www.trendhunter.com/trends/barebells-marshmallow-peanut-road.md) - [Low-Sugar Protein-Rich Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-low-sugar.md) - [Banana Caramel Protein Bars](https://www.trendhunter.com/trends/soft-protein-bar.md) - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md)