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# Fish-Filled Flatbread Sandwiches
These 'Crispy Fish' Sandwiches Offer a Healthy Fast Food Option

By Katherine Pendrill | Published 2016-01-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crispy-fish
References: [brandeating](http://www.brandeating.com/2016/01/fish-sandwiches-return-to-arbys-along-with-new-crispy-fish-flatbread.html) & [arbys](http://arbys.com/our-menu/fish/crispy-fish-flatbread)

The Crispy Fish sandwiches recently made a return to the [Arby's](https://www.trendhunter.com/trends/spicy-fish-sandwich) menu. As consumers continue to demand healthier fast food options, companies such as Arby's have been expanding their [seafood offerings](https://www.trendhunter.com/trends/smashburger-seafood-menu-items).

The new Crispy Fish sandwiches include returning favorites such as the Original Crispy Fish and the King's Hawaiian Fish Deluxe. The former is a seafood sandwich that contains a crispy-fried fish filet, iceberg lettuce and tartar sauce. The latter features a King's Hawaiian bun topped with an Alaskan Pollock filet, cheddar cheese, lettuce, tomatoes and tartar sauce. However, there is also a new addition for consumers who are looking for something a bit lighter. The Crispy Fish Flatbread features the same ingredients as the Original, but on a healthy flatbread instead of a sesame seed bun.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 6% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Healthier Fast Food:** There is an opportunity for fast food chains to offer more nutritious options to meet consumer demand for healthier dining choices.
- **Expanding Seafood Offerings:** Companies in the fast food industry can capitalize on the growing interest in seafood by diversifying their menu options to include more fish-based dishes.
- **Alternative Bread Options:** There is a market for alternative bread options, such as flatbread, for consumers looking for lighter and healthier sandwich alternatives.

### Sectors Adopting This

- **Fast Food:** Fast food chains can explore innovative ways to incorporate healthier and more diverse seafood options into their menus.
- **Seafood:** The demand for seafood in the fast food industry presents an opportunity for seafood suppliers and distributors to partner with major chains and expand their reach.
- **Bakery:** Bakeries and bread manufacturers can develop and market alternative bread options, such as flatbread, to cater to the growing demand for healthier sandwich choices.

## Related on Trend Hunter

- [Spicy Seafood QSR Sandwiches](https://www.trendhunter.com/trends/spicy-fish-sandwich.md)
- [Limited-Edition QSR Seafood Items](https://www.trendhunter.com/trends/arbys-seafood.md)
- [Spicy Southern Cuisine Sandwiches](https://www.trendhunter.com/trends/arbys-nashville-hot-fish-sandwich.md)
- [Breaded Pollock QSR Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish-sandwich.md)
- [Panko-Breaded Fish Sandwiches](https://www.trendhunter.com/trends/kings-hawaiian-fish-sandwich.md)
- [Crispy Fried Fish Sandwiches](https://www.trendhunter.com/trends/fish-fry-sandwich.md)
- [Premium Seafood Sandwiches](https://www.trendhunter.com/trends/crunchfried-flounder-sandwich.md)
- [Spicy Fish-Based Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish.md)
- [Low-Cost Seafood Sandwich Deals](https://www.trendhunter.com/trends/arbys-surf-turf-deal.md)
