# Junk-Free Breakfast Cereals Crispy Fantasy is Packed with Protein and Fueled by Clean Ingredients By Laura McQuarrie | Published 2022-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispy-fantasy References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/21420-the-halo-top-of-cereal-debuts) & [crispyfantasy](https://crispyfantasy.com/)  [Crispy Fantasy](https://www.trendhunter.com/trends/crispy-green-1) is a new clean cereal brand that's backed by founders of [Halo Top](https://www.trendhunter.com/trends/halo-top-honeycomb-crunch) and [RXBAR](https://www.trendhunter.com/trends/rxbar-granola) and its chocolate cereal sets itself apart with ingredients like agave syrup, unsweetened cacao powder, soy and pea protein and avocado oil. With four times the protein and half of the sugar of leading cereals in a serving, Crispy Fantasy shares a cereal that's fun and fueled by nutritional benefits from ingredients that support sustained energy and productivity. Doug Bouton, co-founder of Halo Top, says "I’ve tasted the other ‘healthy’ cereals, and Crispy Fantasy’s product blows all of them away; it’s truly the ‘Halo Top’ of cereal." Bouton is partnering with Crispy Fantasy as an investor and adviser to help the brand build a global presence with its standout products. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 58% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Clean Cereal:** Innovations in cereal industry with a focus on replacing the artificial ingredients with natural ones to attract health-conscious millennials. - **High-protein Cereal:** The trend of adding more protein to cereal to help consumers meet their daily protein intake and promote weight management. - **Celebrity-endorsed Cereal:** Incorporating popular celebrity names into products, creating a buzz and generating consumer interest. ### Sectors Adopting This - **Food and Beverage:** Companies in the food and beverage sector need to continuously review and assess their product line-ups, keeping up with the latest consumer trends and expectations. - **Health and Wellness:** The health and wellness industry is booming, providing an opportunity for cereal manufacturers to incorporate healthier ingredients and appeal to a wider audience. - **Celebrity Branding:** Celebrity branding is the practice of using celebrity names and images to promote products, creating a sense of familiarity and trust with consumers. ## Related on Trend Hunter - [Healthy Chocolate-Hazelnut Cereals](https://www.trendhunter.com/trends/choc-hazelnut-cereal.md) - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md) - [Cookie-Flavored Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-grain-free-cereals.md) - [Protein-Rich Low-Sugar Cereals](https://www.trendhunter.com/trends/brave-super-hoops.md) - [Free-From Protein-Packed Granolas](https://www.trendhunter.com/trends/magic-spoon-protein-granola.md) - [Grain-Free Cereal Bars](https://www.trendhunter.com/trends/grain-free-cereal-bar.md) - [Nostalgic Plant-Powered Cereals](https://www.trendhunter.com/trends/vegan-cereal-brand.md) - [Minimal-Ingredient Cereals](https://www.trendhunter.com/trends/the-real-cereal-company.md) - [High-Protein Wholegrain Cereals](https://www.trendhunter.com/trends/multigrain-flakes.md)