# Proper Frozen Fries Products Strong Roots Crispy Crinkle Fries are Arriving in the UK By Michael Hemsworth | Published 2023-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispy-crinkle-fries References: [grocerytrader](https://grocerytrader.co.uk/new-crispy-crinkle-fries-to-join-the-strong-roots-range/) & [strongroots](https://strongroots.com)  Strong Roots Crispy Crinkle Fries are being launched in the UK by the [plant-based frozen food brand](https://www.trendhunter.com/trends/quorn-frozen-products) as a proper take on the classic product to help consumers elevate their at-home meals. The fries are characterized by their light, fluffy texture that's [crinkle cut](https://www.trendhunter.com/trends/ripple-fries) to perfection and paired with a drop of sunflower oil for a two-ingredient final product. The product features a lower carbon footprint when compared to alternatives on the market, has a vegan-friendly profile and comes in at just 128-calories per serving thanks to the two-ingredient recipe. Founder Sam Dennigan spoke on the Strong Roots Crispy Crinkle Fries saying, "We know consumers are always on the lookout for convenient and healthy plant-based options and our goal is to make eating them as easy and delicious as possible. Our new Crispy Crinkle Fries are a natural next step for our successful chip and potato portfolio which continues to grow and we’re very grateful to have the support of [Sainsbury’s](https://www.trendhunter.com/trends/frozen-street-snacks) to launch them. We can’t wait to hear what our customers think." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 12% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Convenience Food:** The launch of Strong Roots Crispy Crinkle Fries in the UK taps into the growing trend of plant-based convenience food, offering consumers an easy and delicious option for their at-home meals. - **Low Carbon Footprint Products:** Strong Roots' focus on lower carbon footprint frozen fries presents an opportunity for the food industry to respond to the rising demand for sustainable and eco-friendly alternatives. - **Health-conscious Snacking:** With just 128 calories per serving, Strong Roots Crispy Crinkle Fries caters to health-conscious consumers who seek nutritious and guilt-free snacking options. ### Who This Affects Most - **Frozen Food Manufacturing:** The launch of Strong Roots Crispy Crinkle Fries highlights the potential of the frozen food manufacturing industry to innovate and adapt to the growing demand for plant-based options. - **Sustainable Food Packaging:** Strong Roots' commitment to lower carbon footprint products presents an opportunity for the sustainable food packaging industry to provide eco-friendly alternatives to traditional packaging materials. - **Health and Wellness:** The introduction of Strong Roots' low-calorie Crispy Crinkle Fries aligns with the health and wellness industry's mission to promote nutritious snacking options and cater to consumer dietary preferences. ## Related on Trend Hunter - [Air Fryer Snack Products](https://www.trendhunter.com/trends/strong-roots-air-bites.md) - [Takeout-Inspired Frozen Fries](https://www.trendhunter.com/trends/birds-eye-crispy-chips.md) - [Two-Ingredient Organic Fries](https://www.trendhunter.com/trends/organic-fries.md) - [Eco Air Fryer Fries](https://www.trendhunter.com/trends/skinon-fries.md) - [Low-Fat Ready-to-Bake Fries](https://www.trendhunter.com/trends/skinny-fries.md) - [Vegan Veggie Fries](https://www.trendhunter.com/trends/vegan-veggie-fries.md) - [Air-Fried French Fries](https://www.trendhunter.com/trends/air-fried-french-fries.md) - [Frozen Homemade-Inspired Potato Wedges](https://www.trendhunter.com/trends/crispy-wedges.md) - [Enhanced Superfood Fries](https://www.trendhunter.com/trends/super-fries.md)