# Limited-Time Crispy Chicken Wraps Long John Silver's Crispy Chicken Wraps Come in Two Flavors By Kalin Ned | Published 2025-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispy-chicken-wraps References: [merca20](https://www.merca20.com/long-john-silvers-now-launches-chicken-wraps-find-out-what-theyre-like/)  [Long John Silver's](https://www.trendhunter.com/trends/crispy-waffle-fries) has introduced a new limited-time menu item — the Crispy Chicken Wraps. Available in two distinct flavor profiles — Baja and Sweet Chili — the wraps are constructed using the establishment's existing Chicken Planks. This base is coated in a hand-battered preparation, and combined with fresh coleslaw, the brand's signature Crumblies for texture, and a chosen sauce. Laura Ellis, chief marketing officer at Long John Silver's, shared about the launch: "The new Chicken Wraps take what our guests already love — our crispy, juicy Chicken Planks — and make them even better by wrapping them up with bold new flavors. It's a fresh, flavorful way to show just how versatile and craveable our chicken really is." In addition to the Crispy Chicken Wraps, Long John Silver's is also re-introducing two seasonal menu offerings — Mac and Cheese topped with Crumblies and a Red Velvet Cheesecake licensed from [The Cheesecake Factory Bakery](https://www.trendhunter.com/trends/the-cheesecake-factory-bakery). Image Credit: Long John Silver's ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 16% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor Fusion Appeal:** The introduction of distinct flavor profiles like Baja and Sweet Chili in wraps showcases the growing consumer interest in bold, globally inspired taste combinations. - **Menu Diversification:** Expanding offerings with innovative wraps and reintroducing seasonal menu items reflects an adaptive strategy to meet varied consumer preferences and enhance the dining experience. - **Texture-enhanced Foods:** Incorporating the brand's signature Crumblies into wraps and other dishes highlights a trend towards creating multi-sensory eating experiences through contrasting textures. ### Who This Affects Most - **Quick-service Restaurants:** Providing limited-time exclusive flavors leverages the fast-paced and dynamic nature of the quick-service restaurant industry to boost customer engagement and drive brand differentiation. - **Food and Beverage Innovation:** Experimenting with new flavors and textures within existing menu structures signals a push for continuous culinary experimentation in the food and beverage sector. - **Convenience Eating:** The trend of offering portable, easy-to-eat items like chicken wraps aligns with the growing demand for convenience-oriented dining options suitable for on-the-go lifestyles. ## Related on Trend Hunter - [Summertime Fried Chicken Wraps](https://www.trendhunter.com/trends/popeyes-chicken-wraps.md) - [Spicy Textural Chicken Wraps](https://www.trendhunter.com/trends/southwest-hot-chicken-crunchwrap.md) - [Value-Minded QSR Chicken Wraps](https://www.trendhunter.com/trends/crispy-tender-wrap.md) - [Cajun-Spiced Chicken Wraps](https://www.trendhunter.com/trends/cajun-ranch-mcwrap.md) - [Affordable Snack-Sized Chicken Wraps](https://www.trendhunter.com/trends/jr-crispy-chicken-wrap.md) - [Fajita-Style Chicken Wraps](https://www.trendhunter.com/trends/jack-wraps.md) - [Cajun-Spiced Chicken Wraps](https://www.trendhunter.com/trends/cajun-chicken-sandwich-and-wrap.md) - [Chicken Tenders Basket Combos](https://www.trendhunter.com/trends/chicken-planks-basket.md) - [Extra Crispy Chicken Wraps](https://www.trendhunter.com/trends/new-crispy-chicken-wrap.md)