# Shawarma-Inspired Chicken Sandwiches The Birdcall Crispy Chicken Shawarma is All-Natural By Michael Hemsworth | Published 2025-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crispy-chicken-shawarma References: [qsrmagazine](https://www.qsrmagazine.com/news/birdcall-launches-crispy-chicken-shawarma/) & [eatbirdcall](https://www.eatbirdcall.com)  The [Birdcall](https://www.trendhunter.com/trends/kpop-crispy-chicken-sandwich) Crispy Chicken [Shawarma](https://www.trendhunter.com/trends/cava-chicken-shawarma) is a delicious new offering from the fast-casual craft chicken brand that puts a number of fresh ingredients in the spotlight. The sandwich will make its debut in April and has been created in collaboration with [Little Sesame](https://www.trendhunter.com/trends/little-baba-by-amal) to put the brand's freshly prepared hummus in focus. The sandwich is crafted with a piece of Birdcall's signature fried chicken that has been covered in shawarma seasoning before being paired with Little Sesame Jammy Tomato Hummus and a cucumber yogurt salad. Vice President of Culinary Innovation Amador Acosta commented on the Birdcall Crispy Chicken Shawarma saying, "At Birdcall, we’re constantly pushing the limits of what a chicken sandwich can be. This new sandwich continues our mission to craft unexpected, chef-driven sandwiches that excite our growing fan base. It also embodies both brands’ dedication to bold, vibrant flavors and boundary-pushing culinary innovation." Image Credit: Birdcall ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 73% | Activity: 79% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Culinary Fusion Foods:** Combining diverse culinary elements, such as shawarma seasoning with crispy chicken, offers a vibrant twist on traditional fast-food offerings. - **Craft Sandwich Innovation:** The creation of chef-driven, inventive sandwiches like the Birdcall Crispy Chicken Shawarma showcases the exploration of new flavor profiles in the fast-casual dining sector. - **Ingredient Spotlight Collaborations:** Partnerships emphasizing unique ingredients, such as the collaboration with Little Sesame for their hummus, enhance product differentiation and brand storytelling. ### Industries Being Reshaped - **Fast-casual Dining:** Innovative menu offerings, like the shawarma-inspired chicken sandwich, encourage differentiation and draw more health-conscious consumers seeking fresh, bold flavors. - **Food Seasoning Market:** The introduction of shawarma seasoning into mainstream products highlights a growing demand for unique, diverse flavor experiences in everyday meals. - **Artisan Food Partnerships:** Collaboration between different brands for distinctive ingredients, such as the use of Jammy Tomato Hummus, reflects a trend towards handcrafted, quality-focused food partnerships. ## Related on Trend Hunter - [Mediterranean-Style Shawarma Dishes](https://www.trendhunter.com/trends/cava-chicken-shawarma.md) - [Korean Fried Chicken Sandwiches](https://www.trendhunter.com/trends/kpop-crispy-chicken-sandwich.md) - [Halal-Certified Chicken Shawarmas](https://www.trendhunter.com/trends/chicken-shawarma.md) - [Korean-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/seoul-star-sandwich.md) - [Indian Cuisine-Inspired Chicken Menus](https://www.trendhunter.com/trends/indian-hotbird-menu.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-crispy-chicken-sandwich.md) - [Smoked BBQ Brisket Sandwiches](https://www.trendhunter.com/trends/allamerican-bbq-brisket-sandwich.md) - [Oktoberfest-Inspired Sandwiches](https://www.trendhunter.com/trends/das-chicken-schnitzel.md) - [melty chicken parm sandwiches](https://www.trendhunter.com/trends/chicken-parm-sandwich.md)